Marketing & Sales
Five Days To Go: ATTOM Data Click Maps Sellers' Hottest Days
ATTOM Data unveils its latest data on which days of the year stars align for homesellers' listings.
Timing – at the moment characterized chiefly by a collision of pent-up and pulled-forward demand – is never certain in residential real estate's big and little betting games.
It does matter, though, and here, ATTOM Data number crunchers come to the aid of those who embrace the algorithmic evidence as they weigh precisely when to match a listing to a buyer.
ATTOM researchers have scrubbed sales data spanning 40 million-plus transactions in the past decade, even factoring in the 12 months of wackiness in 2020, peeled back the evidence on seasonality and activity, and here's the high-level:
The months of May and June offer the greatest home seller premiums – with ten of the best days to sell in the month of May alone ...Home sellers selling in the late spring and early summer are realizing the biggest premiums – on average 13.4 percent above estimated market value in May and 11.7 percent above in June.
Even more precisely, here's the cinco de mayo of days listers reap the greatest reward in their deals.
Further, ATTOM big data algorithms show the ebbing and flowing tide of quality demand across the months, in each case ranking selllers' premiums gained for each month:
The months realizing the biggest home seller premiums include: May (13.4 percent); June (11.7 percent); July (11.2 percent); April (9.2 percent); August (8.9 percent); March (8.6 percent); February (8.2 percent); September (7.5 percent); January (6.6 percent); November (6.4 percent); October (5.8 percent); and December (5.8 percent).
Like a big data-meets-dating game, sellers and buyers match best – from the sellers' standpoint – in May and June.