Marketing & Sales
Stand Out From The Pack In Attracting 55+ Homebuyers
Here are nationally regarded 55+ placemaking guru Deborah Blake's top 10 guidelines for success in appealing to Baby Boom-era homebuyers who are choosing new active lifestyle communities.
Marketing & Sales
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
Marketing & Sales
The Boom is Here, The Boom Is Now—What's Next For Builders?
The massive 55+ population and the high stakes of living to 100 offer immense opportunities for developers and homebuilders.
Marketing & Sales
Six Factors Essential To 55+ Community Planning Success
"People are living longer than ever before, which will impact what is needed from 55+ communities going forward." -- A TBD MasterClass, Deborah Blake, Principal, The Ipsum Group
