The Builder's Daily Marketing & Sales

TBD Marketing & Sales

TBDMarketing & Sales

Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.

Kids Go Missing In Action As American Households Change

Marketing & Sales

Kids Go Missing In Action As American Households Change

The demos don't lie. With fertility rates falling and Baby Boom generation adults rotating into older ages, housing's transformation is a non-negotiable.

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What A Bottom In Inventory Means For New-Home Sellers

Marketing & Sales

What A Bottom In Inventory Means For New-Home Sellers

A tipping point in inventory tightness is not just a moment for financial reforecasts, but a time to double-down focus on customers -- who now will enjoy more buying options.

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BRIEFS

06.09.21

Mood Craters: Torrid Turning To Cool? Is That A Good Thing?

As price trends price-out more buyers, the role of customer care and learning around the buyer's journey meaningfully changes. It's a risk or an opportunity.

05.06.21

Five Days To Go: ATTOM Data Click Maps Sellers' Hottest Days

ATTOM Data unveils its latest data on which days of the year stars align for homesellers' listings.

03.19.21

Moving-Target Relocations: Truck-Loads Of Mobility Data

Atlas Van Lines, U-Haul, and United Van Lines' perennial truck-race for earned media attention on America's migration took on pandemic proportions as COVID-19 impacts spread into 2021.

03.17.21

Fortune Smiles On Lennar, 4 Others In 'Most Admired' List

As five top-10 ranked U.S. homebuilders make it into Fortune's "World's Most Admired Companies" rankings, the impact of the recognition grows.

With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose

Marketing & Sales

With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose

A more sharply-defined priority around purpose now goes along with health, family, and finance as a must for well-being. And that post-pandemic definition makes a difference to builders.

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The Future Is Now: Lead, Don't Wallow

Building Tech & Products

The Future Is Now: Lead, Don't Wallow

The capability challenge, our Dream Team posits, can only be solved through the embrace of data, technology, process and a pivot to collaboration in a dog-eat-dog culture.

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Confident? Depends Whether You're A Seller Or Buyer In A Frothy Market

Marketing & Sales

Confident? Depends Whether You're A Seller Or Buyer In A Frothy Market

Sellers -- whether it's a new home or a resale -- are confident they're in the driver's seat. Buyer sentiment, however, shows signs of wear, tear, and fear of not having what it takes. Mind the gap.

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Lose the Battle, Lose the War: Solutions to the Labor Crisis

Building Tech & Products

Lose the Battle, Lose the War: Solutions to the Labor Crisis

In Part 2 of Capability and Culture, our Dream Team measures the ramifications of construction's labor crisis, and how the consequences of this seemingly insurmountable challenge may be the catalyst needed to embrace innovation.

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On The Spectrum: Money, Mood, And Color

Architecture

On The Spectrum: Money, Mood, And Color

What new construction and remodeling professionals really need to know about changing color trends and their impact on sales, relationships, and profitability is a perennial challenge. This year getting this right is a bigger deal.

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Hello

Marketing & Sales

Hello

Craig Reiss, partner for Strategy and Standards at the The Builder's Daily: "We will build a media world without walls, where seeking solutions is the only credential, engagements have purpose and actions make a difference."

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Data-Tude: Here's 3 Hidden Secrets On Online Consumers

Marketing & Sales

Data-Tude: Here's 3 Hidden Secrets On Online Consumers

Data overload hides opportunity areas for builders and developers, and we're here to uncover some of the hidden gems in housing's statistical trove.

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