TBD Marketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
Wray Of Light: Here's How To Keep Pace As Headwinds Stiffen
More than four out of five consumers think it’s a bad time to buy a home; here are seven strategies builders and developers can deploy as a more effective marketing plan to win sales.
Marketing & Sales
Wray Of Light: Here's How To Keep Pace As Headwinds Stiffen
More than four out of five consumers think it’s a bad time to buy a home; here are seven strategies builders and developers can deploy as a more effective marketing plan to win sales.
Marketing & Sales
These 5 Time-Tested Tips Will Jump Start 55+ Resident Referrals
When managing 55+ community homeowners associations, builders and developers need to meet and overdeliver on the high expectations of a particularly discretionary consumer group.
Marketing & Sales
How A Homebuilder Stands Out In Florida's Fierce Competitive Arena
"Investing in your brand doesn't give you a direct return on investment immediately. It takes a long time, but over time, branding successfully does increase financial value." -- Alex Akel, President, Akel Homes
Marketing & Sales
Builders Tangle To Keep Buyers In The Game, Off The Sideline
The contest now is all about who can outperform rivals with market strategies that adapt to the changing conditions and get larger slices of a shrinking pie.
Marketing & Sales
Resiliency Test: A New Playbook For Weakening Consumer Mojo
What tends to prove out as new-home demand moves into an inflection, first- and fast-movers put themselves in a more resilient position than those who wait until a slowdown is clear to all.
