TBDMarketing & Sales

Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.

'A Deal Is A Deal' When Builders Abide By A Contract, No Matter What

Marketing & Sales

'A Deal Is A Deal' When Builders Abide By A Contract, No Matter What

Here's a homebuilder story worth retelling -- ICYMI, or not.

Crystal Ball Olympics In Swing As Pundits See A Turn In Housing

Marketing & Sales

Crystal Ball Olympics In Swing As Pundits See A Turn In Housing

Rumors of the demise of the current housing run-up are premature. Let's unpack what we're hearing and what we know.

BRIEFS

07.06.21

The Builder's Dilemma: Defeatism Or Determination

Post-pandemic post-traumatic stress crops up as a risk to morale and focus in the ranks among builders as they encounter an unending barrage of real-time challenges. The moment will redefine housing's leaders.

07.01.21

As Wage Vs. Price Wedge Widens, Interest Rates Matter More

The pace of price increases is faster than wage growth in many places, exposing a fault line defined by historically low interest rates to narrow the gap to attainability.

06.24.21

America's Covid Baby Bust Means The Future Has Arrived Early For Homebuilders

Demographics, the structural basis for long-range optimism in residential investment, real estate development, construction, distribution, and related manufacturing and partner businesses, has suddenly hoisted a Jolly Roger.

06.09.21

Mood Craters: Torrid Turning To Cool? Is That A Good Thing?

As price trends price-out more buyers, the role of customer care and learning around the buyer's journey meaningfully changes. It's a risk or an opportunity.

05.06.21

Five Days To Go: ATTOM Data Click Maps Sellers' Hottest Days

ATTOM Data unveils its latest data on which days of the year stars align for homesellers' listings.

03.19.21

Moving-Target Relocations: Truck-Loads Of Mobility Data

Atlas Van Lines, U-Haul, and United Van Lines' perennial truck-race for earned media attention on America's migration took on pandemic proportions as COVID-19 impacts spread into 2021.

The Family Way: Covid's Toll On The Future Of Households

Marketing & Sales

The Family Way: Covid's Toll On The Future Of Households

Housing supply and demand may likely be forever and always out of balance. Where does that leave households -- the engine of a third of our economy?

Apples And Oranges: Why Housing Bubbles Don't Compare

Marketing & Sales

Apples And Oranges: Why Housing Bubbles Don't Compare

Contrasts between the 2006 house price boom and today's run-up? For sure. Still, some are jittery over one similarity, the gap between median household wages and median prices.

Adaptive Pre-Use: Curb Appeal Disrupts Construction Disruption

Marketing & Sales

Adaptive Pre-Use: Curb Appeal Disrupts Construction Disruption

Scaffolding and construction sheds emerge in a creative burst as part of developers' ever-more-clever approaches to omnichannel, seamless customer engagement and acquisition.

Sonic Boom: MultiGen's Trajectory Got A Covid Lift

Marketing & Sales

Sonic Boom: MultiGen's Trajectory Got A Covid Lift

The same people that brought the world the very first 'Me Generation,' are now spurring a We Generation surge to multiple generations living under a single roof.

In 'Best Places To Retire in 2021,' U.S. News Keys In On Budget And Health

Marketing & Sales

In 'Best Places To Retire in 2021,' U.S. News Keys In On Budget And Health

Three million "unplanned" retirees in the past year swell 55-plus demand, and further open opportunity for new communities that offer post-career living on a tighter budget.

Sneak Peak: As Sales Top Out, Signs Of Softening Multiply

Marketing & Sales

Sneak Peak: As Sales Top Out, Signs Of Softening Multiply

Keeping an eye on new-home "search" behavior offers a smart way to take stock on signals versus noise in the next several months.

As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen

Marketing & Sales

As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen

The pandemic-accelerated arrival of end-to-end digital search, selection, personalization, and purchase among homebuilding's power players has two profound sea-change implications. Here they are.