TBDMarketing & Sales

Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.

Kids Go Missing In Action As American Households Change

Marketing & Sales

Kids Go Missing In Action As American Households Change

The demos don't lie. With fertility rates falling and Baby Boom generation adults rotating into older ages, housing's transformation is a non-negotiable.

What A Bottom In Inventory Means For New-Home Sellers

Marketing & Sales

What A Bottom In Inventory Means For New-Home Sellers

A tipping point in inventory tightness is not just a moment for financial reforecasts, but a time to double-down focus on customers -- who now will enjoy more buying options.

BRIEFS

06.09.21

Mood Craters: Torrid Turning To Cool? Is That A Good Thing?

As price trends price-out more buyers, the role of customer care and learning around the buyer's journey meaningfully changes. It's a risk or an opportunity.

05.06.21

Five Days To Go: ATTOM Data Click Maps Sellers' Hottest Days

ATTOM Data unveils its latest data on which days of the year stars align for homesellers' listings.

03.19.21

Moving-Target Relocations: Truck-Loads Of Mobility Data

Atlas Van Lines, U-Haul, and United Van Lines' perennial truck-race for earned media attention on America's migration took on pandemic proportions as COVID-19 impacts spread into 2021.

03.17.21

Fortune Smiles On Lennar, 4 Others In 'Most Admired' List

As five top-10 ranked U.S. homebuilders make it into Fortune's "World's Most Admired Companies" rankings, the impact of the recognition grows.

With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose

Marketing & Sales

With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose

A more sharply-defined priority around purpose now goes along with health, family, and finance as a must for well-being. And that post-pandemic definition makes a difference to builders.

The Future Is Now: Lead, Don't Wallow

Building Tech & Products

The Future Is Now: Lead, Don't Wallow

The capability challenge, our Dream Team posits, can only be solved through the embrace of data, technology, process and a pivot to collaboration in a dog-eat-dog culture.

Confident? Depends Whether You're A Seller Or Buyer In A Frothy Market

Marketing & Sales

Confident? Depends Whether You're A Seller Or Buyer In A Frothy Market

Sellers -- whether it's a new home or a resale -- are confident they're in the driver's seat. Buyer sentiment, however, shows signs of wear, tear, and fear of not having what it takes. Mind the gap.

Lose the Battle, Lose the War: Solutions to the Labor Crisis

Building Tech & Products

Lose the Battle, Lose the War: Solutions to the Labor Crisis

In Part 2 of Capability and Culture, our Dream Team measures the ramifications of construction's labor crisis, and how the consequences of this seemingly insurmountable challenge may be the catalyst needed to embrace innovation.

On The Spectrum: Money, Mood, And Color

Architecture

On The Spectrum: Money, Mood, And Color

What new construction and remodeling professionals really need to know about changing color trends and their impact on sales, relationships, and profitability is a perennial challenge. This year getting this right is a bigger deal.

Hello

Marketing & Sales

Hello

Craig Reiss, partner for Strategy and Standards at the The Builder's Daily: "We will build a media world without walls, where seeking solutions is the only credential, engagements have purpose and actions make a difference."

Data-Tude: Here's 3 Hidden Secrets On Online Consumers

Marketing & Sales

Data-Tude: Here's 3 Hidden Secrets On Online Consumers

Data overload hides opportunity areas for builders and developers, and we're here to uncover some of the hidden gems in housing's statistical trove.