TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
Discretionary Buyers — AKA Baby Boomers — Reclaim Focus
Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.
Architecture
Today's Edge Goes To Builder Players With Time On Their Side
Despite our confidence in what we know and how certain we are of our predictions coming true, it's always uncannily the case that "time discovers truth."
Leadership
How Better-Than-Expected Results Became A New Win
Outperforming expectations now qualify as chest-pumping, back-flips-worthy triumphs. Compared-with-expectations measures – particularly on the price concessions and cancellations calculus that reveals net pace – amount to an accomplishment: Less-bad is the new good.
Marketing & Sales
Volatility And The Myth Of Predictive Customer Data: A Tactical Alternative
A relatively better-than-expected and improving outlook among homebuilders – based on conditions and order trends and traffic and other tips builders get into the strength of their demand – may add up to yesterday's news.
Leadership
A Start To Healing Rampant Crises Of Confidence: Focus On Making Places Safer
Running through the present, even scoping to a close-up on homebuilders' Spring Selling season – with countless sources in the past and countless future destinations – streams a stack of crises of confidence, riding piggy-back on one another.
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TBDVOICES
Check out what some of the key voices in the industry have to say.
TERI SLAVIK-TSUYUKI
WELLNESS & THE BUILT ENVIRONMENT
A $275 Billion Opportunity Calls: Wellness Placemaking And Homes
An exclusive The Builder’s Daily content series — brought to you by our Dream Team's Teri Slavik-Tsuyuki — on wellness and well-being in residential construction and real estate.
SCOTT COX
LAND PLANNING MASTER CLASS
The Wild, Wild, Wild West Of Water And The Future Of Homebuilding
From Scott Cox, everything you never wanted to have to know about water and what it means to the future of community development West of the Rockies.
KEN PINTO
HOW MUCH IS THE MILK?
As Inflation Surges, Time Is Money: Here's How Builders Can Cut Both
Our MasterClass series with Ken Pinto focuses on a cause-and-effect approach to reducing construction costs by giving suppliers SKU and lead-time information to optimize their own channels.
FRANK ANTON
BY THE NUMBERS
It Rhymes With Trouble And Flashes Orange Before It Goes Red
For Frank Anton, the strongest signals in housing are ones that impact a stark 'fundamentals' gap between households' payment power and the combo of asking prices and monthly costs. Data, evidence, action.
MOST POPULAR
Marketing & Sales
Marketing & Sales 03.29.23
Discretionary Buyers — AKA Baby Boomers — Reclaim Focus
Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.
Architecture 03.27.23
Today's Edge Goes To Builder Players With Time On Their Side
Despite our confidence in what we know and how certain we are of our predictions coming true, it's always uncannily the case that "time discovers truth."
Leadership 03.24.23
How Better-Than-Expected Results Became A New Win
Outperforming expectations now qualify as chest-pumping, back-flips-worthy triumphs. Compared-with-expectations measures – particularly on the price concessions and cancellations calculus that reveals net pace – amount to an accomplishment: Less-bad is the new good.
Marketing & Sales 03.17.23
Volatility And The Myth Of Predictive Customer Data: A Tactical Alternative
A relatively better-than-expected and improving outlook among homebuilders – based on conditions and order trends and traffic and other tips builders get into the strength of their demand – may add up to yesterday's news.
Leadership 03.14.23
A Start To Healing Rampant Crises Of Confidence: Focus On Making Places Safer
Running through the present, even scoping to a close-up on homebuilders' Spring Selling season – with countless sources in the past and countless future destinations – streams a stack of crises of confidence, riding piggy-back on one another.
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