Marketing & Sales

The Future Is Now: Lead, Don't Wallow

Building Tech & Products 05.21.21

The Future Is Now: Lead, Don't Wallow

The capability challenge, our Dream Team posits, can only be solved through the embrace of data, technology, process and a pivot to collaboration in a dog-eat-dog culture.

Lose the Battle, Lose the War: Solutions to the Labor Crisis

Building Tech & Products 05.18.21

Lose the Battle, Lose the War: Solutions to the Labor Crisis

In Part 2 of Capability and Culture, our Dream Team measures the ramifications of construction's labor crisis, and how the consequences of this seemingly insurmountable challenge may be the catalyst needed to embrace innovation.

Pandemic-Era New Normal Segments: 50+ Is The New 55+

Marketing & Sales 08.25.21

Pandemic-Era New Normal Segments: 50+ Is The New 55+

As Dream Finders Homes unveils its active adult game plan, it starts by including a spryer customer set. Here's why that's a game-changer.

In One Fell Swoop, Dream Finders Joins Building's Big Leagues

Land 09.14.21

In One Fell Swoop, Dream Finders Joins Building's Big Leagues

Patrick Zalupski's latest coup -- landing a $475 million deal for Texas powerhouse MHI Partners -- underscores a meteoric rise to multiregional relevance as a homebuilding power player.

New Open-Source X Lab Market Looks To Cut 6% Commissions

Marketing & Sales 08.18.21

New Open-Source X Lab Market Looks To Cut 6% Commissions

An open-sourced power-of-information platform would give consumer sellers and buyers more sway, more savings, and less friction in one of life's anxiety-filled experiences: Property transactions.

Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived

Marketing & Sales 08.20.21

Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived

Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.

Sonic Boom: MultiGen's Trajectory Got A Covid Lift

Marketing & Sales 07.12.21

Sonic Boom: MultiGen's Trajectory Got A Covid Lift

The same people that brought the world the very first 'Me Generation,' are now spurring a We Generation surge to multiple generations living under a single roof.

Marketing & Sales 07.06.21

The Builder's Dilemma: Defeatism Or Determination

Post-pandemic post-traumatic stress crops up as a risk to morale and focus in the ranks among builders as they encounter an unending barrage of real-time challenges. The moment will redefine housing's leaders.

With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose

Marketing & Sales 06.15.21

With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose

A more sharply-defined priority around purpose now goes along with health, family, and finance as a must for well-being. And that post-pandemic definition makes a difference to builders.

Sneak Peak: As Sales Top Out, Signs Of Softening Multiply

Marketing & Sales 07.01.21

Sneak Peak: As Sales Top Out, Signs Of Softening Multiply

Keeping an eye on new-home "search" behavior offers a smart way to take stock on signals versus noise in the next several months.