Marketing & Sales

The Future Is Now: Lead, Don't Wallow

Building Tech & Products 05.21.21

The Future Is Now: Lead, Don't Wallow

The capability challenge, our Dream Team posits, can only be solved through the embrace of data, technology, process and a pivot to collaboration in a dog-eat-dog culture.

Lose the Battle, Lose the War: Solutions to the Labor Crisis

Building Tech & Products 05.18.21

Lose the Battle, Lose the War: Solutions to the Labor Crisis

In Part 2 of Capability and Culture, our Dream Team measures the ramifications of construction's labor crisis, and how the consequences of this seemingly insurmountable challenge may be the catalyst needed to embrace innovation.

With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose

Marketing & Sales 06.15.21

With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose

A more sharply-defined priority around purpose now goes along with health, family, and finance as a must for well-being. And that post-pandemic definition makes a difference to builders.

Kids Go Missing In Action As American Households Change

Marketing & Sales 06.16.21

Kids Go Missing In Action As American Households Change

The demos don't lie. With fertility rates falling and Baby Boom generation adults rotating into older ages, housing's transformation is a non-negotiable.

What A Bottom In Inventory Means For New-Home Sellers

Marketing & Sales 06.15.21

What A Bottom In Inventory Means For New-Home Sellers

A tipping point in inventory tightness is not just a moment for financial reforecasts, but a time to double-down focus on customers -- who now will enjoy more buying options.

Confident? Depends Whether You're A Seller Or Buyer In A Frothy Market

Marketing & Sales 05.18.21

Confident? Depends Whether You're A Seller Or Buyer In A Frothy Market

Sellers -- whether it's a new home or a resale -- are confident they're in the driver's seat. Buyer sentiment, however, shows signs of wear, tear, and fear of not having what it takes. Mind the gap.

Can Americans Be Happy In America's Happiest Cities?

Marketing & Sales 03.13.21

Can Americans Be Happy In America's Happiest Cities?

WalletHub hosts one of the more sinfully irresistible city rankings: America's Happiest Places To Live. Question is: Will Americans want to live in them?

On The Spectrum: Money, Mood, And Color

Architecture 04.20.21

On The Spectrum: Money, Mood, And Color

What new construction and remodeling professionals really need to know about changing color trends and their impact on sales, relationships, and profitability is a perennial challenge. This year getting this right is a bigger deal.

Marketing & Sales 06.09.21

Mood Craters: Torrid Turning To Cool? Is That A Good Thing?

As price trends price-out more buyers, the role of customer care and learning around the buyer's journey meaningfully changes. It's a risk or an opportunity.

Marketing & Sales 05.06.21

Five Days To Go: ATTOM Data Click Maps Sellers' Hottest Days

ATTOM Data unveils its latest data on which days of the year stars align for homesellers' listings.