TBDMarketing & Sales

Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.

Discretionary Buyers — AKA Baby Boomers — Reclaim Focus

Marketing & Sales

Discretionary Buyers — AKA Baby Boomers — Reclaim Focus

Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.

Today's  Edge Goes To Builder Players With Time On Their Side

Architecture

Today's Edge Goes To Builder Players With Time On Their Side

Despite our confidence in what we know and how certain we are of our predictions coming true, it's always uncannily the case that "time discovers truth."

How Better-Than-Expected Results Became A New Win

Leadership

How Better-Than-Expected Results Became A New Win

Outperforming expectations now qualify as chest-pumping, back-flips-worthy triumphs. Compared-with-expectations measures – particularly on the price concessions and cancellations calculus that reveals net pace – amount to an accomplishment: Less-bad is the new good.

Volatility And The Myth Of Predictive Customer Data: A Tactical Alternative

Marketing & Sales

Volatility And The Myth Of Predictive Customer Data: A Tactical Alternative

A relatively better-than-expected and improving outlook among homebuilders – based on conditions and order trends and traffic and other tips builders get into the strength of their demand – may add up to yesterday's news.

A Start To Healing Rampant Crises Of Confidence: Focus On Making Places Safer

Leadership

A Start To Healing Rampant Crises Of Confidence: Focus On Making Places Safer

Running through the present, even scoping to a close-up on homebuilders' Spring Selling season – with countless sources in the past and countless future destinations – streams a stack of crises of confidence, riding piggy-back on one another.

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Discretionary Buyers — AKA Baby Boomers — Reclaim Focus

Marketing & Sales

Discretionary Buyers — AKA Baby Boomers — Reclaim Focus

Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.

Today's  Edge Goes To Builder Players With Time On Their Side

Architecture

Today's Edge Goes To Builder Players With Time On Their Side

Despite our confidence in what we know and how certain we are of our predictions coming true, it's always uncannily the case that "time discovers truth."

How Better-Than-Expected Results Became A New Win

Leadership

How Better-Than-Expected Results Became A New Win

Outperforming expectations now qualify as chest-pumping, back-flips-worthy triumphs. Compared-with-expectations measures – particularly on the price concessions and cancellations calculus that reveals net pace – amount to an accomplishment: Less-bad is the new good.

Volatility And The Myth Of Predictive Customer Data: A Tactical Alternative

Marketing & Sales

Volatility And The Myth Of Predictive Customer Data: A Tactical Alternative

A relatively better-than-expected and improving outlook among homebuilders – based on conditions and order trends and traffic and other tips builders get into the strength of their demand – may add up to yesterday's news.

A Start To Healing Rampant Crises Of Confidence: Focus On Making Places Safer

Leadership

A Start To Healing Rampant Crises Of Confidence: Focus On Making Places Safer

Running through the present, even scoping to a close-up on homebuilders' Spring Selling season – with countless sources in the past and countless future destinations – streams a stack of crises of confidence, riding piggy-back on one another.

Marketing & Sales

Discretionary Buyers — AKA Baby Boomers — Reclaim Focus

Marketing & Sales 03.29.23

Discretionary Buyers — AKA Baby Boomers — Reclaim Focus

Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.

Today's  Edge Goes To Builder Players With Time On Their Side

Architecture 03.27.23

Today's Edge Goes To Builder Players With Time On Their Side

Despite our confidence in what we know and how certain we are of our predictions coming true, it's always uncannily the case that "time discovers truth."

How Better-Than-Expected Results Became A New Win

Leadership 03.24.23

How Better-Than-Expected Results Became A New Win

Outperforming expectations now qualify as chest-pumping, back-flips-worthy triumphs. Compared-with-expectations measures – particularly on the price concessions and cancellations calculus that reveals net pace – amount to an accomplishment: Less-bad is the new good.

Volatility And The Myth Of Predictive Customer Data: A Tactical Alternative

Marketing & Sales 03.17.23

Volatility And The Myth Of Predictive Customer Data: A Tactical Alternative

A relatively better-than-expected and improving outlook among homebuilders – based on conditions and order trends and traffic and other tips builders get into the strength of their demand – may add up to yesterday's news.

A Start To Healing Rampant Crises Of Confidence: Focus On Making Places Safer

Leadership 03.14.23

A Start To Healing Rampant Crises Of Confidence: Focus On Making Places Safer

Running through the present, even scoping to a close-up on homebuilders' Spring Selling season – with countless sources in the past and countless future destinations – streams a stack of crises of confidence, riding piggy-back on one another.