TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
Ignite Power In A Place: Invite People Into A Neverending Story
In architect Kevin E. Kelley’s book, he outlines the value of place and shares how homebuilders and developers can create places that continuously evolve within new-home communities.
Marketing & Sales
The New Geography Of The U.S. New-Home Affordability Crisis
The widening affordability gap is hitting hardest in unexpected places, with Mountain West cities experiencing the steepest price hikes. A new ULI index reveals how these overlooked metros struggle to keep up with demand, reshaping the geography of housing challenges in America.
Marketing & Sales
Spring Selling Surprise: A New Mortgage Platform For Builders
The new correspondent lending platform—with eight lenders, including Rocket Mortgage—aims to deliver better rates, faster closings, and buyer-focused solutions in a challenging 2025 housing market.
Together with
New Home Star
Marketing & Sales
Renters Stay Put Despite Record Supply Of New Apartment Units
Rising lease renewal rates mean fewer renters may make the leap to homeownership just as Spring Selling begins. With rates still high and affordability gaps widening, builders now face an uphill battle to attract buyers who might have been pushed out of rentals and into the for-sale market.
Marketing & Sales
2025: The Year Homebuilders Prove Who They Really Are, And Can Be
2025 isn’t just about adapting to a land-light, asset-light model — it’s about proving whether you can sustain growth if buyers pause. With insights from NAHB’s latest data, we reveal the real challenge: outpacing rivals and building trust in a high-risk, high-stakes market.
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
Marketing & Sales
Marketing & Sales 03.05.25
Ignite Power In A Place: Invite People Into A Neverending Story
In architect Kevin E. Kelley’s book, he outlines the value of place and shares how homebuilders and developers can create places that continuously evolve within new-home communities.
Marketing & Sales 03.04.25
The New Geography Of The U.S. New-Home Affordability Crisis
The widening affordability gap is hitting hardest in unexpected places, with Mountain West cities experiencing the steepest price hikes. A new ULI index reveals how these overlooked metros struggle to keep up with demand, reshaping the geography of housing challenges in America.
Marketing & Sales 02.25.25
Spring Selling Surprise: A New Mortgage Platform For Builders
The new correspondent lending platform—with eight lenders, including Rocket Mortgage—aims to deliver better rates, faster closings, and buyer-focused solutions in a challenging 2025 housing market.
Marketing & Sales 02.10.25
Renters Stay Put Despite Record Supply Of New Apartment Units
Rising lease renewal rates mean fewer renters may make the leap to homeownership just as Spring Selling begins. With rates still high and affordability gaps widening, builders now face an uphill battle to attract buyers who might have been pushed out of rentals and into the for-sale market.
Marketing & Sales 02.10.25
2025: The Year Homebuilders Prove Who They Really Are, And Can Be
2025 isn’t just about adapting to a land-light, asset-light model — it’s about proving whether you can sustain growth if buyers pause. With insights from NAHB’s latest data, we reveal the real challenge: outpacing rivals and building trust in a high-risk, high-stakes market.
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