TBDMarketing & Sales

Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Marketing & Sales

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.

As Bastion Of Future Demand, Demographics' Heyday Is Over

Marketing & Sales

As Bastion Of Future Demand, Demographics' Heyday Is Over

We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.

Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing

Marketing & Sales

Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing

Homebuilders, developers, and investors fixate on younger adult buyers and their path into new homeownership. Meanwhile, a still untapped -- and unconventional -- market lies ahead in a longer 55-plus runway.

What To Watch: How To Model For An Either-Way Year Ahead

Marketing & Sales

What To Watch: How To Model For An Either-Way Year Ahead

How might we pick up telltales that better help us predict what's ahead? Looking back at "trends that have been stopped in their tracks" may offer clues.

A New Venture Erases Boundary Between Model Home And VR

Marketing & Sales

A New Venture Erases Boundary Between Model Home And VR

Builders Design teams with Focus 360 to fuse physical world design's emotive power with the everywhere-ability of virtual reality -- giving builders a more direct digital thread to the minds, hearts, and purses of homebuyers.

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Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Marketing & Sales

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.

As Bastion Of Future Demand, Demographics' Heyday Is Over

Marketing & Sales

As Bastion Of Future Demand, Demographics' Heyday Is Over

We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.

Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing

Marketing & Sales

Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing

Homebuilders, developers, and investors fixate on younger adult buyers and their path into new homeownership. Meanwhile, a still untapped -- and unconventional -- market lies ahead in a longer 55-plus runway.

What To Watch: How To Model For An Either-Way Year Ahead

Marketing & Sales

What To Watch: How To Model For An Either-Way Year Ahead

How might we pick up telltales that better help us predict what's ahead? Looking back at "trends that have been stopped in their tracks" may offer clues.

A New Venture Erases Boundary Between Model Home And VR

Marketing & Sales

A New Venture Erases Boundary Between Model Home And VR

Builders Design teams with Focus 360 to fuse physical world design's emotive power with the everywhere-ability of virtual reality -- giving builders a more direct digital thread to the minds, hearts, and purses of homebuyers.

Marketing & Sales

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Marketing & Sales 01.14.22

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.

As Bastion Of Future Demand, Demographics' Heyday Is Over

Marketing & Sales 12.17.21

As Bastion Of Future Demand, Demographics' Heyday Is Over

We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.

Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing

Marketing & Sales 12.13.21

Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing

Homebuilders, developers, and investors fixate on younger adult buyers and their path into new homeownership. Meanwhile, a still untapped -- and unconventional -- market lies ahead in a longer 55-plus runway.

What To Watch: How To Model For An Either-Way Year Ahead

Marketing & Sales 12.09.21

What To Watch: How To Model For An Either-Way Year Ahead

How might we pick up telltales that better help us predict what's ahead? Looking back at "trends that have been stopped in their tracks" may offer clues.

A New Venture Erases Boundary Between Model Home And VR

Marketing & Sales 11.29.21

A New Venture Erases Boundary Between Model Home And VR

Builders Design teams with Focus 360 to fuse physical world design's emotive power with the everywhere-ability of virtual reality -- giving builders a more direct digital thread to the minds, hearts, and purses of homebuyers.