TBDNew Home Sales
Leadership
There Are Three Kinds Of Buyer Demand: One Matters The Most
Although most builders' well-engineered "shock absorber" – hefty gross margins – has undergone moderate stress in the past six or seven months to keep selling pace up, that shock absorber's got its work still cut out for it in the stretch ahead.
Marketing & Sales
How To Become A.I. Fluent For Today's New Home Sales Arena
Training A.I.s to perform and evolve in vertical domain-specific areas of homebuilding and real estate development is already well along in motion. Here's an example.
Marketing & Sales
A.I. Numbers Days Of New Home Sales Agents As 'Gatekeepers'
A deep-dive conversation with New Home Star founder David Rice on nearer-term impacts of A.I. on new home sales associates, and their role in business value creation. Get ready to pivot.
Together with
New Home Star
Marketing & Sales
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Leadership
Peace Of Mind – The Absence of Worry – Is A CX Super Power
Homebuying customers’ pursuit of what’s often the most valued and costly purchase they’ll ever make – and one full of unknowns -- has at least two distinct streams of value-making. One stream is the customer’s shopping and purchase journey. The other dwells in the livability and ownership journey.
Together with
Westwood Insurance Agency
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TBDVOICES
Check out what some of the key voices in the industry have to say.
TERI SLAVIK-TSUYUKI
WELLNESS & THE BUILT ENVIRONMENT
A $275 Billion Opportunity Calls: Wellness Placemaking And Homes
An exclusive The Builder’s Daily content series — brought to you by our Dream Team's Teri Slavik-Tsuyuki — on wellness and well-being in residential construction and real estate.
SCOTT COX
LAND PLANNING MASTER CLASS
The Wild, Wild, Wild West Of Water And The Future Of Homebuilding
From Scott Cox, everything you never wanted to have to know about water and what it means to the future of community development West of the Rockies.
KEN PINTO
HOW MUCH IS THE MILK?
As Inflation Surges, Time Is Money: Here's How Builders Can Cut Both
Our MasterClass series with Ken Pinto focuses on a cause-and-effect approach to reducing construction costs by giving suppliers SKU and lead-time information to optimize their own channels.
FRANK ANTON
BY THE NUMBERS
It Rhymes With Trouble And Flashes Orange Before It Goes Red
For Frank Anton, the strongest signals in housing are ones that impact a stark 'fundamentals' gap between households' payment power and the combo of asking prices and monthly costs. Data, evidence, action.
MOST POPULAR
New Home Sales
Leadership 09.22.23
There Are Three Kinds Of Buyer Demand: One Matters The Most
Although most builders' well-engineered "shock absorber" – hefty gross margins – has undergone moderate stress in the past six or seven months to keep selling pace up, that shock absorber's got its work still cut out for it in the stretch ahead.
Marketing & Sales 06.30.23
How To Become A.I. Fluent For Today's New Home Sales Arena
Training A.I.s to perform and evolve in vertical domain-specific areas of homebuilding and real estate development is already well along in motion. Here's an example.
Marketing & Sales 06.15.23
A.I. Numbers Days Of New Home Sales Agents As 'Gatekeepers'
A deep-dive conversation with New Home Star founder David Rice on nearer-term impacts of A.I. on new home sales associates, and their role in business value creation. Get ready to pivot.
Marketing & Sales 06.09.23
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Leadership 05.18.23
Peace Of Mind – The Absence of Worry – Is A CX Super Power
Homebuying customers’ pursuit of what’s often the most valued and costly purchase they’ll ever make – and one full of unknowns -- has at least two distinct streams of value-making. One stream is the customer’s shopping and purchase journey. The other dwells in the livability and ownership journey.
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