New Home Sales

The Future Is Now: Lead, Don't Wallow

Building Tech & Products 05.21.21

The Future Is Now: Lead, Don't Wallow

The capability challenge, our Dream Team posits, can only be solved through the embrace of data, technology, process and a pivot to collaboration in a dog-eat-dog culture.

New Open-Source X Lab Market Looks To Cut 6% Commissions

Marketing & Sales 08.18.21

New Open-Source X Lab Market Looks To Cut 6% Commissions

An open-sourced power-of-information platform would give consumer sellers and buyers more sway, more savings, and less friction in one of life's anxiety-filled experiences: Property transactions.

Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived

Marketing & Sales 08.20.21

Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived

Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.

The 5th Cycle: Frank Anton On Housing's Law Of Gravity

Capital 09.13.21

The 5th Cycle: Frank Anton On Housing's Law Of Gravity

What-if? The question few housing business stakeholders care to factor into their forecasts right now is what happens when -- not if -- interest rates spike?

Bumpier Times As Market Forces Stress-Test Solid Fundamentals

Capital 09.20.21

Bumpier Times As Market Forces Stress-Test Solid Fundamentals

P4 -- a fourth revision to 2021 budget and operational forecasts -- needs to reflect shifts from tailwinds to headwinds before 'actuals' start comping to booming 2020 measures.

Sneak Peak: As Sales Top Out, Signs Of Softening Multiply

Marketing & Sales 07.01.21

Sneak Peak: As Sales Top Out, Signs Of Softening Multiply

Keeping an eye on new-home "search" behavior offers a smart way to take stock on signals versus noise in the next several months.

Capital 06.03.21

Talking Housing Bubble? Start Talking Turkey ... And Talking Taper

Global house prices reached unprecedented peaks at historical 12-month rates of growth. Is there a taper-tantrum in oaur near future?

Price-Pace Risk Is On: Where New Home Sales Is Heading

Capital 05.26.21

Price-Pace Risk Is On: Where New Home Sales Is Heading

A fissure that separates homeownership opportunity and new home sales has emerged in an increasingly bubbly, frenetic demand market. Can builders build a bridge back to first-time, entry level buyers?

The Price, Pace, Profit Plot Thickens In A Murky Outlook

Marketing & Sales 08.24.21

The Price, Pace, Profit Plot Thickens In A Murky Outlook

Here's why builders are hoping existing home inventory trends continue upward -- for at least the rest of 2021.

Crystal Ball Olympics In Swing As Pundits See A Turn In Housing

Marketing & Sales 07.27.21

Crystal Ball Olympics In Swing As Pundits See A Turn In Housing

Rumors of the demise of the current housing run-up are premature. Let's unpack what we're hearing and what we know.