Marketing & Sales
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
Marketing & Sales
It's About Time, A Timeless Core Customer Value Builders Offer
Time's role, to keep everything from occurring simultaneously, seems to be vulnerable to the race of technology, events, and a riptide of environmental, social, and cultural turbulence. This endows a home and the neighborhood and community a family calls home with all the more meaning.
Land
'People's Memories Are Short' - A Natural Hazard Axiom Gets A Real-Time Stress Test
What happens when abstraction crashes into homebuilding and development's real-world, morning, noon, and evening reality?
Leadership
PulteGroup Legal Plot Thickens As Firm Moves To Dismiss Suit
The new legal filing carries stirrings of a stiffer response to a concurrent and intertwined campaign of criticism and suspicion of wrongdoing heaped on PulteGroup top executives by the late company founder's grandson, William J. Pulte.
Capital
Early-Movers D.R. Horton And Pretium Signal It's Their Time To Strike
The $1.5 billion agreement between Pretium and D.R. Horton reflects conviction of each of the participants around two plausibilities, or perhaps, likelihoods. That doesn't mean they're bound to turn out as expected.
