TBDprices
Leadership
Priority #1 Amid Economic, Policy, Supply Upheaval: Customers
Your homebuying consumers may pay higher prices for all durables -- including new homes -- in the months ahead. But it's the wrong time to deemphasize focus on what they value. That's where imagination plays a role.
Leadership
What Is Affordable? Do Market Rate Builders Need To Know?
Monthly payment power equates to how builders measure their ability to build and deliver affordably. Interest rates are the biggest stressor to this benchmark in the near future.
Marketing & Sales
Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived
Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.
Products
The Great Lumber Lag Of 2021: Here's Why High Prices Stick
A master-class in price stickiness applies not just to dimensional lumber, but to a number of materials and product categories with complex distribution channels.
Leadership
When Strategy Backfires: Producers' Role In Supply Shock
The time to de-risk forecasts for inflation impacts is now, given that the commodities crunch can pivot into consumer price stresses in the months ahead.
Leadership
When Strategy Backfires: Producers' Role In Supply Shock
The time to de-risk forecasts for inflation impacts is now, given that the commodities crunch can pivot into consumer price stresses in the months ahead.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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prices
Leadership 11.22.21
Priority #1 Amid Economic, Policy, Supply Upheaval: Customers
Your homebuying consumers may pay higher prices for all durables -- including new homes -- in the months ahead. But it's the wrong time to deemphasize focus on what they value. That's where imagination plays a role.
Leadership 10.07.21
What Is Affordable? Do Market Rate Builders Need To Know?
Monthly payment power equates to how builders measure their ability to build and deliver affordably. Interest rates are the biggest stressor to this benchmark in the near future.
Marketing & Sales 08.20.21
Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived
Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.
Products 07.07.21
The Great Lumber Lag Of 2021: Here's Why High Prices Stick
A master-class in price stickiness applies not just to dimensional lumber, but to a number of materials and product categories with complex distribution channels.
Leadership 06.08.21
When Strategy Backfires: Producers' Role In Supply Shock
The time to de-risk forecasts for inflation impacts is now, given that the commodities crunch can pivot into consumer price stresses in the months ahead.
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