TBDNew Home Sales
Leadership
Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours
With apologies to Mark Twain, rumors of the demise of consumer households' market power in residential real estate are premature. Stay alert for a waking giant. Here's how and why.
Marketing & Sales
Data Says It: A New Homebuyer Behavior Pivot Has Happened
Households searching online for new homes declined, year-on-year, for the first time in 52 weeks. Panic time? No. Time to shift from order-taking to high-level customer focus and care? You decide.
Capital
Bumpier Times As Market Forces Stress-Test Solid Fundamentals
P4 -- a fourth revision to 2021 budget and operational forecasts -- needs to reflect shifts from tailwinds to headwinds before 'actuals' start comping to booming 2020 measures.
Capital
The 5th Cycle: Frank Anton On Housing's Law Of Gravity
What-if? The question few housing business stakeholders care to factor into their forecasts right now is what happens when -- not if -- interest rates spike?
Leadership
The Price, Pace, Profit Plot Thickens In A Murky Outlook
Here's why builders are hoping existing home inventory trends continue upward -- for at least the rest of 2021.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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New Home Sales
Leadership 11.15.21
Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours
With apologies to Mark Twain, rumors of the demise of consumer households' market power in residential real estate are premature. Stay alert for a waking giant. Here's how and why.
Marketing & Sales 10.29.21
Data Says It: A New Homebuyer Behavior Pivot Has Happened
Households searching online for new homes declined, year-on-year, for the first time in 52 weeks. Panic time? No. Time to shift from order-taking to high-level customer focus and care? You decide.
Capital 09.20.21
Bumpier Times As Market Forces Stress-Test Solid Fundamentals
P4 -- a fourth revision to 2021 budget and operational forecasts -- needs to reflect shifts from tailwinds to headwinds before 'actuals' start comping to booming 2020 measures.
Capital 09.13.21
The 5th Cycle: Frank Anton On Housing's Law Of Gravity
What-if? The question few housing business stakeholders care to factor into their forecasts right now is what happens when -- not if -- interest rates spike?
Leadership 08.24.21
The Price, Pace, Profit Plot Thickens In A Murky Outlook
Here's why builders are hoping existing home inventory trends continue upward -- for at least the rest of 2021.
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