TBDHomebuilding
Marketing & Sales
The Clearest Lens Of New Home Demand Ahead: The Kitchen Table
The 'this time's different' truism that's trenchantly true this time is inflation, which is running higher and hotter even than mortgage rates for the first time in at least six decades.
Marketing & Sales
Process Of Elimination: How The Next Fed Rate Hike May Hit Buyers
Fed hikes and higher borrowing costs siphon both consumer households and commercial investor-lenders from the market. Within the past 2 weeks, underwriting for 1x1 existing home acquisitions for SFR went dark.
Leadership
Unpacking Cancellations As The Market Anticipates Next Fed Bump
The big cause-effect factor in homebuilders' cancellation rates trace to recent moves at the Fed. So, when, not if, the Fed continues to raise borrowing costs, expect can rates to spike more, with greater impact on businesses.
Leadership
Safeguard Frontline Team Members From Excessive Heat
Pressures to get on build-cycle schedules and stay there run head-on into one of the Summer's blistering heat waves. It's up to field supervisors, and ultimately, strategic leaders to "sweat the details" to keep workers healthy on the job site.
Leadership
Heading To 'Normal,' Some Builder Peers Take Bigger Hits Vs. Others
Homebuilder sentiment starts to show signs the market may take a rough, bumpy, costly route to finding its next new normal level. History both repeats and rhymes.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Homebuilding
Marketing & Sales 07.27.22
The Clearest Lens Of New Home Demand Ahead: The Kitchen Table
The 'this time's different' truism that's trenchantly true this time is inflation, which is running higher and hotter even than mortgage rates for the first time in at least six decades.
Marketing & Sales 07.25.22
Process Of Elimination: How The Next Fed Rate Hike May Hit Buyers
Fed hikes and higher borrowing costs siphon both consumer households and commercial investor-lenders from the market. Within the past 2 weeks, underwriting for 1x1 existing home acquisitions for SFR went dark.
Leadership 07.22.22
Unpacking Cancellations As The Market Anticipates Next Fed Bump
The big cause-effect factor in homebuilders' cancellation rates trace to recent moves at the Fed. So, when, not if, the Fed continues to raise borrowing costs, expect can rates to spike more, with greater impact on businesses.
Leadership 07.20.22
Safeguard Frontline Team Members From Excessive Heat
Pressures to get on build-cycle schedules and stay there run head-on into one of the Summer's blistering heat waves. It's up to field supervisors, and ultimately, strategic leaders to "sweat the details" to keep workers healthy on the job site.
Leadership 07.18.22
Heading To 'Normal,' Some Builder Peers Take Bigger Hits Vs. Others
Homebuilder sentiment starts to show signs the market may take a rough, bumpy, costly route to finding its next new normal level. History both repeats and rhymes.
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