TBDsingle-person household

New Home Building's Collision Course With Demographics

Marketing & Sales

New Home Building's Collision Course With Demographics

Too little focus is given to the specific make-up of households — specifically, how different many of them are in composition today and what that may mean concerning household finances, household formation, family formation, and a related array of economic implications, including homeownership.

What Happens As One-Person Households Reach Critical Mass?

Marketing & Sales

What Happens As One-Person Households Reach Critical Mass?

Oops! They have! Almost 38 million of the U.S.’s 131 million households are one-person households. Compare that to the raw number of married-with-children-under-age-18 households: 23 million or so. That number’s falling.

Take Demand From These Buyers For Granted At Your Peril

Marketing & Sales

Take Demand From These Buyers For Granted At Your Peril

Focus these days zeroes in on the crush of capital flooding into residential real estate. However, it would be a mistake to lose track of an equally unpredictable business force-factor: Who will buy?

2020 Census: Fast-Changing Households Hold Keys To 2030

Land

2020 Census: Fast-Changing Households Hold Keys To 2030

An underlying, strategically critical question for market-rate housing leaders: How geared are their organizations, designs, land plans, and price offerings for 'explosive' diversity in household composition?

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New Home Building's Collision Course With Demographics

Marketing & Sales

New Home Building's Collision Course With Demographics

Too little focus is given to the specific make-up of households — specifically, how different many of them are in composition today and what that may mean concerning household finances, household formation, family formation, and a related array of economic implications, including homeownership.

What Happens As One-Person Households Reach Critical Mass?

Marketing & Sales

What Happens As One-Person Households Reach Critical Mass?

Oops! They have! Almost 38 million of the U.S.’s 131 million households are one-person households. Compare that to the raw number of married-with-children-under-age-18 households: 23 million or so. That number’s falling.

Take Demand From These Buyers For Granted At Your Peril

Marketing & Sales

Take Demand From These Buyers For Granted At Your Peril

Focus these days zeroes in on the crush of capital flooding into residential real estate. However, it would be a mistake to lose track of an equally unpredictable business force-factor: Who will buy?

2020 Census: Fast-Changing Households Hold Keys To 2030

Land

2020 Census: Fast-Changing Households Hold Keys To 2030

An underlying, strategically critical question for market-rate housing leaders: How geared are their organizations, designs, land plans, and price offerings for 'explosive' diversity in household composition?

single-person household

New Home Building's Collision Course With Demographics

Marketing & Sales 05.31.24

New Home Building's Collision Course With Demographics

Too little focus is given to the specific make-up of households — specifically, how different many of them are in composition today and what that may mean concerning household finances, household formation, family formation, and a related array of economic implications, including homeownership.

What Happens As One-Person Households Reach Critical Mass?

Marketing & Sales 11.30.22

What Happens As One-Person Households Reach Critical Mass?

Oops! They have! Almost 38 million of the U.S.’s 131 million households are one-person households. Compare that to the raw number of married-with-children-under-age-18 households: 23 million or so. That number’s falling.

Take Demand From These Buyers For Granted At Your Peril

Marketing & Sales 10.19.21

Take Demand From These Buyers For Granted At Your Peril

Focus these days zeroes in on the crush of capital flooding into residential real estate. However, it would be a mistake to lose track of an equally unpredictable business force-factor: Who will buy?

2020 Census: Fast-Changing Households Hold Keys To 2030

Land 08.17.21

2020 Census: Fast-Changing Households Hold Keys To 2030

An underlying, strategically critical question for market-rate housing leaders: How geared are their organizations, designs, land plans, and price offerings for 'explosive' diversity in household composition?