TBDNew Home Sales
Marketing & Sales
Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived
Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.
Marketing & Sales
New Open-Source X Lab Market Looks To Cut 6% Commissions
An open-sourced power-of-information platform would give consumer sellers and buyers more sway, more savings, and less friction in one of life's anxiety-filled experiences: Property transactions.
Marketing & Sales
'A Deal Is A Deal' When Builders Abide By A Contract, No Matter What
Here's a homebuilder story worth retelling -- ICYMI, or not.
Marketing & Sales
Crystal Ball Olympics In Swing As Pundits See A Turn In Housing
Rumors of the demise of the current housing run-up are premature. Let's unpack what we're hearing and what we know.
Marketing & Sales
Sneak Peak: As Sales Top Out, Signs Of Softening Multiply
Keeping an eye on new-home "search" behavior offers a smart way to take stock on signals versus noise in the next several months.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
New Home Sales
Marketing & Sales 08.20.21
Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived
Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.
Marketing & Sales 08.18.21
New Open-Source X Lab Market Looks To Cut 6% Commissions
An open-sourced power-of-information platform would give consumer sellers and buyers more sway, more savings, and less friction in one of life's anxiety-filled experiences: Property transactions.
Marketing & Sales 07.28.21
'A Deal Is A Deal' When Builders Abide By A Contract, No Matter What
Here's a homebuilder story worth retelling -- ICYMI, or not.
Marketing & Sales 07.27.21
Crystal Ball Olympics In Swing As Pundits See A Turn In Housing
Rumors of the demise of the current housing run-up are premature. Let's unpack what we're hearing and what we know.
Marketing & Sales 07.01.21
Sneak Peak: As Sales Top Out, Signs Of Softening Multiply
Keeping an eye on new-home "search" behavior offers a smart way to take stock on signals versus noise in the next several months.
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