TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen
The pandemic-accelerated arrival of end-to-end digital search, selection, personalization, and purchase among homebuilding's power players has two profound sea-change implications. Here they are.
Marketing & Sales
America's Covid Baby Bust Means The Future Has Arrived Early For Homebuilders
Demographics, the structural basis for long-range optimism in residential investment, real estate development, construction, distribution, and related manufacturing and partner businesses, has suddenly hoisted a Jolly Roger.
Marketing & Sales
Kids Go Missing In Action As American Households Change
The demos don't lie. With fertility rates falling and Baby Boom generation adults rotating into older ages, housing's transformation is a non-negotiable.
Marketing & Sales
What A Bottom In Inventory Means For New-Home Sellers
A tipping point in inventory tightness is not just a moment for financial reforecasts, but a time to double-down focus on customers -- who now will enjoy more buying options.
Marketing & Sales
With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose
A more sharply-defined priority around purpose now goes along with health, family, and finance as a must for well-being. And that post-pandemic definition makes a difference to builders.
Marketing & Sales
America's Covid Baby Bust Means The Future Has Arrived Early For Homebuilders
Demographics, the structural basis for long-range optimism in residential investment, real estate development, construction, distribution, and related manufacturing and partner businesses, has suddenly hoisted a Jolly Roger.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Marketing & Sales
Marketing & Sales 06.28.21
As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen
The pandemic-accelerated arrival of end-to-end digital search, selection, personalization, and purchase among homebuilding's power players has two profound sea-change implications. Here they are.
Marketing & Sales 06.24.21
America's Covid Baby Bust Means The Future Has Arrived Early For Homebuilders
Demographics, the structural basis for long-range optimism in residential investment, real estate development, construction, distribution, and related manufacturing and partner businesses, has suddenly hoisted a Jolly Roger.
Marketing & Sales 06.16.21
Kids Go Missing In Action As American Households Change
The demos don't lie. With fertility rates falling and Baby Boom generation adults rotating into older ages, housing's transformation is a non-negotiable.
Marketing & Sales 06.15.21
What A Bottom In Inventory Means For New-Home Sellers
A tipping point in inventory tightness is not just a moment for financial reforecasts, but a time to double-down focus on customers -- who now will enjoy more buying options.
Marketing & Sales 06.15.21
With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose
A more sharply-defined priority around purpose now goes along with health, family, and finance as a must for well-being. And that post-pandemic definition makes a difference to builders.
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