TBDinflation
Marketing & Sales
Buck The Trend: Find The Buyers' Whose Best Time To Buy Is Now
A "soft landing" calculus for homebuilders in 2023 – based on eventually lowering input costs, transferring some of those savings plus some gross margin points to lower asking prices, and re-securing an absorption rate – is the story many operators and principals are sticking to right now
Marketing & Sales
The Clearest Lens Of New Home Demand Ahead: The Kitchen Table
The 'this time's different' truism that's trenchantly true this time is inflation, which is running higher and hotter even than mortgage rates for the first time in at least six decades.
Leadership
Builders Seek Predictability By Timing Sales Closer To Closing
How far along into the construction cycle strikes the balance for builders' cost inflation and homebuyers' payment power and mortgage qualification? Some say "sheet rock."
Leadership
As Housing Weathers A New Market, A New Normal Awaits
It's on the leaders of homebuilding and their partner organizations to envision and stand for a new normal on the other end of bumpy, choppy, iffy market conditions ahead.
Policy
Tighter Policy Makes For A Rough Go Near-Term — But It's Needed
A recipe to stave off disaster two years ago could become one if policymakers don't create conditions for the 'invisible hand of the markets' to restore balance.





inflation
Marketing & Sales 01.20.23
Buck The Trend: Find The Buyers' Whose Best Time To Buy Is Now
A "soft landing" calculus for homebuilders in 2023 – based on eventually lowering input costs, transferring some of those savings plus some gross margin points to lower asking prices, and re-securing an absorption rate – is the story many operators and principals are sticking to right now
Marketing & Sales 07.27.22
The Clearest Lens Of New Home Demand Ahead: The Kitchen Table
The 'this time's different' truism that's trenchantly true this time is inflation, which is running higher and hotter even than mortgage rates for the first time in at least six decades.
Leadership 05.10.22
Builders Seek Predictability By Timing Sales Closer To Closing
How far along into the construction cycle strikes the balance for builders' cost inflation and homebuyers' payment power and mortgage qualification? Some say "sheet rock."
Leadership 04.13.22
As Housing Weathers A New Market, A New Normal Awaits
It's on the leaders of homebuilding and their partner organizations to envision and stand for a new normal on the other end of bumpy, choppy, iffy market conditions ahead.
Policy 04.06.22
Tighter Policy Makes For A Rough Go Near-Term — But It's Needed
A recipe to stave off disaster two years ago could become one if policymakers don't create conditions for the 'invisible hand of the markets' to restore balance.