Marketing & Sales

What To Watch: How To Model For An Either-Way Year Ahead

How might we pick up telltales that better help us predict what's ahead? Looking back at "trends that have been stopped in their tracks" may offer clues.

Land

2020 Census: Fast-Changing Households Hold Keys To 2030

An underlying, strategically critical question for market-rate housing leaders: How geared are their organizations, designs, land plans, and price offerings for 'explosive' diversity in household composition?

Architecture

This Demographic Blip Could Trigger Demand Upheaval

While most experts fixate on supply-side disrupters and impediments in housing, population demographics could have a demand-side, not-so-nice surprise in store.