TBDHouseholds
Marketing & Sales
In Housing's New Normal Rules, Supply And Demand Matter Less
For what comes next in market-rate housing -- given low supply and what will become pent-up demand -- count on experts to talk of slowdowns, softness, downturns, etc. in terms of letters: V, L, U, W, and K. After that, a boom resumes.
Marketing & Sales
Multigen Homes: Where New Normal Necessity Meets Desire
Multigenerational living "for financial reasons" and the evolving trends around extended-family caregiving signal a new hybrid for architecture, engineering, building, and community to tackle head-on.
Marketing & Sales
What To Watch: How To Model For An Either-Way Year Ahead
How might we pick up telltales that better help us predict what's ahead? Looking back at "trends that have been stopped in their tracks" may offer clues.
Land
2020 Census: Fast-Changing Households Hold Keys To 2030
An underlying, strategically critical question for market-rate housing leaders: How geared are their organizations, designs, land plans, and price offerings for 'explosive' diversity in household composition?
Architecture
This Demographic Blip Could Trigger Demand Upheaval
While most experts fixate on supply-side disrupters and impediments in housing, population demographics could have a demand-side, not-so-nice surprise in store.





Households
Marketing & Sales 04.26.22
In Housing's New Normal Rules, Supply And Demand Matter Less
For what comes next in market-rate housing -- given low supply and what will become pent-up demand -- count on experts to talk of slowdowns, softness, downturns, etc. in terms of letters: V, L, U, W, and K. After that, a boom resumes.
Marketing & Sales 03.24.22
Multigen Homes: Where New Normal Necessity Meets Desire
Multigenerational living "for financial reasons" and the evolving trends around extended-family caregiving signal a new hybrid for architecture, engineering, building, and community to tackle head-on.
Marketing & Sales 12.09.21
What To Watch: How To Model For An Either-Way Year Ahead
How might we pick up telltales that better help us predict what's ahead? Looking back at "trends that have been stopped in their tracks" may offer clues.
Land 08.17.21
2020 Census: Fast-Changing Households Hold Keys To 2030
An underlying, strategically critical question for market-rate housing leaders: How geared are their organizations, designs, land plans, and price offerings for 'explosive' diversity in household composition?
Architecture 03.22.21
This Demographic Blip Could Trigger Demand Upheaval
While most experts fixate on supply-side disrupters and impediments in housing, population demographics could have a demand-side, not-so-nice surprise in store.