TBDHomebuilding
Leadership
As Housing Weathers A New Market, A New Normal Awaits
It's on the leaders of homebuilding and their partner organizations to envision and stand for a new normal on the other end of bumpy, choppy, iffy market conditions ahead.
Leadership
Leaders' Playbook: As Housing Risk Brews, The Focus Is Forward
Headwinds, tailwinds, crosscurrents, and riptides ... they're the executional and operational stepping stones to the future of private sector housing success.
Leadership
It Rhymes With Trouble And Flashes Orange Before It Goes Red
For Frank Anton, the strongest signals in housing are ones that impact a stark 'fundamentals' gap between households' payment power and the combo of asking prices and monthly costs. Data, evidence, action.
Land
Return-To-Work Measures May Stress-Test Wider-Radius Theory
In early Covid time, outer ring opportunity called like it was the Next Big Thing in residential planning and development. With the verdict still out on remote work, some bets are in question.
Marketing & Sales
Homebuilders Brace For Stress, And Focus On Being Their Best
'The model broke' and 'bring it on!' are pearls of wisdom from what seems like a lifetime ago on the brink of the last housing crisis. Let's see what value they might offer us in so different a time.
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Homebuilding
Leadership 04.13.22
As Housing Weathers A New Market, A New Normal Awaits
It's on the leaders of homebuilding and their partner organizations to envision and stand for a new normal on the other end of bumpy, choppy, iffy market conditions ahead.
Leadership 04.12.22
Leaders' Playbook: As Housing Risk Brews, The Focus Is Forward
Headwinds, tailwinds, crosscurrents, and riptides ... they're the executional and operational stepping stones to the future of private sector housing success.
Leadership 04.12.22
It Rhymes With Trouble And Flashes Orange Before It Goes Red
For Frank Anton, the strongest signals in housing are ones that impact a stark 'fundamentals' gap between households' payment power and the combo of asking prices and monthly costs. Data, evidence, action.
Land 04.11.22
Return-To-Work Measures May Stress-Test Wider-Radius Theory
In early Covid time, outer ring opportunity called like it was the Next Big Thing in residential planning and development. With the verdict still out on remote work, some bets are in question.
Marketing & Sales 04.07.22
Homebuilders Brace For Stress, And Focus On Being Their Best
'The model broke' and 'bring it on!' are pearls of wisdom from what seems like a lifetime ago on the brink of the last housing crisis. Let's see what value they might offer us in so different a time.
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