TBDcustomer care
Leadership
Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours
With apologies to Mark Twain, rumors of the demise of consumer households' market power in residential real estate are premature. Stay alert for a waking giant. Here's how and why.
Marketing & Sales
Self-Serve Meets White Glove Service: Empire's Homebase
Empire Atlanta's pre-Covid marketing and sales integrated services platform, HomeBase, plays as though it was designed with the pandemic-era in mind. Instead, it reflected putting homebuyers first, and mapping to their journey.
Leadership
Price And Profit: Homebuilders Walk A Fine Line At A Tricky Time
You may be able to raise prices -- especially as costs surge -- but should you? Algorithms may have one answer. And there may be other choices.
Marketing & Sales
Take Demand From These Buyers For Granted At Your Peril
Focus these days zeroes in on the crush of capital flooding into residential real estate. However, it would be a mistake to lose track of an equally unpredictable business force-factor: Who will buy?
Leadership
A Tale Of Two: Reframe The Supply Chain As A People Chain
Memes of stacked shipping containers, and log-jammed container ships, etc. notwithstanding, construction and real estate's workflows, construction cycle, and value chain mean people are the essential resource.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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customer care
Leadership 11.15.21
Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours
With apologies to Mark Twain, rumors of the demise of consumer households' market power in residential real estate are premature. Stay alert for a waking giant. Here's how and why.
Marketing & Sales 11.03.21
Self-Serve Meets White Glove Service: Empire's Homebase
Empire Atlanta's pre-Covid marketing and sales integrated services platform, HomeBase, plays as though it was designed with the pandemic-era in mind. Instead, it reflected putting homebuyers first, and mapping to their journey.
Leadership 10.20.21
Price And Profit: Homebuilders Walk A Fine Line At A Tricky Time
You may be able to raise prices -- especially as costs surge -- but should you? Algorithms may have one answer. And there may be other choices.
Marketing & Sales 10.19.21
Take Demand From These Buyers For Granted At Your Peril
Focus these days zeroes in on the crush of capital flooding into residential real estate. However, it would be a mistake to lose track of an equally unpredictable business force-factor: Who will buy?
Leadership 10.13.21
A Tale Of Two: Reframe The Supply Chain As A People Chain
Memes of stacked shipping containers, and log-jammed container ships, etc. notwithstanding, construction and real estate's workflows, construction cycle, and value chain mean people are the essential resource.
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