TBDconsumer insight
Leadership
Customer Focus Point: Mind The Growing Gap Impact On Demand
The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.
Leadership
Signal Vs Noise: As Fed Shifts, Double-Down On People Care
Amid a rocky patch of higher cost inflation and likely interest rate increases, focus on customers -- and the new map of their motivations -- will set sharp competitive boundaries.
Leadership
Taylor Morrison, Shea Honored As 22's Most-Trusted Builders
Lifestory Research's 10th annual recognition award based on consumer data lifts two stalwarts back into the spotlight. Here's what this means to 5,000 other firms right now.
Marketing & Sales
What To Watch: How To Model For An Either-Way Year Ahead
How might we pick up telltales that better help us predict what's ahead? Looking back at "trends that have been stopped in their tracks" may offer clues.
Leadership
Priority #1 Amid Economic, Policy, Supply Upheaval: Customers
Your homebuying consumers may pay higher prices for all durables -- including new homes -- in the months ahead. But it's the wrong time to deemphasize focus on what they value. That's where imagination plays a role.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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consumer insight
Leadership 02.01.22
Customer Focus Point: Mind The Growing Gap Impact On Demand
The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.
Leadership 01.26.22
Signal Vs Noise: As Fed Shifts, Double-Down On People Care
Amid a rocky patch of higher cost inflation and likely interest rate increases, focus on customers -- and the new map of their motivations -- will set sharp competitive boundaries.
Leadership 01.05.22
Taylor Morrison, Shea Honored As 22's Most-Trusted Builders
Lifestory Research's 10th annual recognition award based on consumer data lifts two stalwarts back into the spotlight. Here's what this means to 5,000 other firms right now.
Marketing & Sales 12.09.21
What To Watch: How To Model For An Either-Way Year Ahead
How might we pick up telltales that better help us predict what's ahead? Looking back at "trends that have been stopped in their tracks" may offer clues.
Leadership 11.22.21
Priority #1 Amid Economic, Policy, Supply Upheaval: Customers
Your homebuying consumers may pay higher prices for all durables -- including new homes -- in the months ahead. But it's the wrong time to deemphasize focus on what they value. That's where imagination plays a role.
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