TBDactive adult
Marketing & Sales
Demographics Data Reveal 2030s Tipping Point For U.S. Housing
Brookings Institution senior fellow William Frey's recent analysis of a 2nd release of data points from the Census Bureau's 2020 decennial census has three highlights market-rate residential real estate and construction strategists will appreciate are right in their wheelhouse.
Marketing & Sales
Discretionary Buyers — AKA Baby Boomers — Reclaim Focus
Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.
Land
How To Remap Residential Projects To Avoid Entitlement Risk
As localities seize ever greater powers to stop, stall, or support new home and community development, new approaches to sustained investment in local quality of life may offer ways forward.
Marketing & Sales
Pandemic-Era New Normal Segments: 50+ Is The New 55+
As Dream Finders Homes unveils its active adult game plan, it starts by including a spryer customer set. Here's why that's a game-changer.
Marketing & Sales
In 'Best Places To Retire in 2021,' U.S. News Keys In On Budget And Health
Three million "unplanned" retirees in the past year swell 55-plus demand, and further open opportunity for new communities that offer post-career living on a tighter budget.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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active adult
Marketing & Sales 08.07.23
Demographics Data Reveal 2030s Tipping Point For U.S. Housing
Brookings Institution senior fellow William Frey's recent analysis of a 2nd release of data points from the Census Bureau's 2020 decennial census has three highlights market-rate residential real estate and construction strategists will appreciate are right in their wheelhouse.
Marketing & Sales 03.29.23
Discretionary Buyers — AKA Baby Boomers — Reclaim Focus
Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.
Land 04.18.22
How To Remap Residential Projects To Avoid Entitlement Risk
As localities seize ever greater powers to stop, stall, or support new home and community development, new approaches to sustained investment in local quality of life may offer ways forward.
Marketing & Sales 08.25.21
Pandemic-Era New Normal Segments: 50+ Is The New 55+
As Dream Finders Homes unveils its active adult game plan, it starts by including a spryer customer set. Here's why that's a game-changer.
Marketing & Sales 07.02.21
In 'Best Places To Retire in 2021,' U.S. News Keys In On Budget And Health
Three million "unplanned" retirees in the past year swell 55-plus demand, and further open opportunity for new communities that offer post-career living on a tighter budget.
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