TBDvirtual selling

Why Marketing Matters More During An Early-Stage Downturn

Marketing & Sales

Why Marketing Matters More During An Early-Stage Downturn

The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.

Homebuilders Re-ignite Sales Toolkits As Markets Lose Steam

Leadership

Homebuilders Re-ignite Sales Toolkits As Markets Lose Steam

After a two-year pause-button on all-points, fully-activated strategic selling, now builders are hitting "play," as they work to navigate to a normal demand level they can live with.

Together with

Fast Tracking Solutions

Even As Costs Bear Down On Buyers, Builders Can Spur Demand

Technology

Even As Costs Bear Down On Buyers, Builders Can Spur Demand

Here's how Builders FirstSource's evolving Paradigm Omni platform venture with Pacific Northwest-based Hayden Homes points to removal of one of the building lifecycle's costliest resources: Time.

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Marketing & Sales

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.

A New Venture Erases Boundary Between Model Home And VR

Marketing & Sales

A New Venture Erases Boundary Between Model Home And VR

Builders Design teams with Focus 360 to fuse physical world design's emotive power with the everywhere-ability of virtual reality -- giving builders a more direct digital thread to the minds, hearts, and purses of homebuyers.

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Why Marketing Matters More During An Early-Stage Downturn

Marketing & Sales

Why Marketing Matters More During An Early-Stage Downturn

The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.

Homebuilders Re-ignite Sales Toolkits As Markets Lose Steam

Leadership

Homebuilders Re-ignite Sales Toolkits As Markets Lose Steam

After a two-year pause-button on all-points, fully-activated strategic selling, now builders are hitting "play," as they work to navigate to a normal demand level they can live with.

Together with

Fast Tracking Solutions

Even As Costs Bear Down On Buyers, Builders Can Spur Demand

Technology

Even As Costs Bear Down On Buyers, Builders Can Spur Demand

Here's how Builders FirstSource's evolving Paradigm Omni platform venture with Pacific Northwest-based Hayden Homes points to removal of one of the building lifecycle's costliest resources: Time.

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Marketing & Sales

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.

A New Venture Erases Boundary Between Model Home And VR

Marketing & Sales

A New Venture Erases Boundary Between Model Home And VR

Builders Design teams with Focus 360 to fuse physical world design's emotive power with the everywhere-ability of virtual reality -- giving builders a more direct digital thread to the minds, hearts, and purses of homebuyers.

virtual selling

Why Marketing Matters More During An Early-Stage Downturn

Marketing & Sales 08.10.22

Why Marketing Matters More During An Early-Stage Downturn

The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.

Homebuilders Re-ignite Sales Toolkits As Markets Lose Steam

Leadership 06.28.22

Homebuilders Re-ignite Sales Toolkits As Markets Lose Steam

After a two-year pause-button on all-points, fully-activated strategic selling, now builders are hitting "play," as they work to navigate to a normal demand level they can live with.

Even As Costs Bear Down On Buyers, Builders Can Spur Demand

Technology 05.31.22

Even As Costs Bear Down On Buyers, Builders Can Spur Demand

Here's how Builders FirstSource's evolving Paradigm Omni platform venture with Pacific Northwest-based Hayden Homes points to removal of one of the building lifecycle's costliest resources: Time.

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Marketing & Sales 01.14.22

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.

A New Venture Erases Boundary Between Model Home And VR

Marketing & Sales 11.29.21

A New Venture Erases Boundary Between Model Home And VR

Builders Design teams with Focus 360 to fuse physical world design's emotive power with the everywhere-ability of virtual reality -- giving builders a more direct digital thread to the minds, hearts, and purses of homebuyers.