TBDvirtual selling
Marketing & Sales
Why Marketing Matters More During An Early-Stage Downturn
The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.
Leadership
Homebuilders Re-ignite Sales Toolkits As Markets Lose Steam
After a two-year pause-button on all-points, fully-activated strategic selling, now builders are hitting "play," as they work to navigate to a normal demand level they can live with.
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FTS
Technology
Even As Costs Bear Down On Buyers, Builders Can Spur Demand
Here's how Builders FirstSource's evolving Paradigm Omni platform venture with Pacific Northwest-based Hayden Homes points to removal of one of the building lifecycle's costliest resources: Time.
Marketing & Sales
Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line
Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.
Marketing & Sales
A New Venture Erases Boundary Between Model Home And VR
Builders Design teams with Focus 360 to fuse physical world design's emotive power with the everywhere-ability of virtual reality -- giving builders a more direct digital thread to the minds, hearts, and purses of homebuyers.





virtual selling
Marketing & Sales 08.10.22
Why Marketing Matters More During An Early-Stage Downturn
The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.
Leadership 06.28.22
Homebuilders Re-ignite Sales Toolkits As Markets Lose Steam
After a two-year pause-button on all-points, fully-activated strategic selling, now builders are hitting "play," as they work to navigate to a normal demand level they can live with.
Technology 05.31.22
Even As Costs Bear Down On Buyers, Builders Can Spur Demand
Here's how Builders FirstSource's evolving Paradigm Omni platform venture with Pacific Northwest-based Hayden Homes points to removal of one of the building lifecycle's costliest resources: Time.
Marketing & Sales 01.14.22
Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line
Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.
Marketing & Sales 11.29.21
A New Venture Erases Boundary Between Model Home And VR
Builders Design teams with Focus 360 to fuse physical world design's emotive power with the everywhere-ability of virtual reality -- giving builders a more direct digital thread to the minds, hearts, and purses of homebuyers.