TBDsingle-person household
Marketing & Sales
Why Homebuilders Must Widen Their Lens On Today’s Buyers
Families with kids matter. However, they’re no longer the entire market. Singles, empty nesters, and multigenerational households are reshaping who buys new homes. Barbara Wray shows builders how to reflect today’s real buyer mix.
Marketing & Sales
Household Growth Collapse Signals Future Demand Reset
How a demographics drought and policy shifts can upend long-term business planning and operations. Adapt and outperform, or else.
Marketing & Sales
New Home Building's Collision Course With Demographics
Too little focus is given to the specific make-up of households — specifically, how different many of them are in composition today and what that may mean concerning household finances, household formation, family formation, and a related array of economic implications, including homeownership.
Marketing & Sales
What Happens As One-Person Households Reach Critical Mass?
Oops! They have! Almost 38 million of the U.S.’s 131 million households are one-person households. Compare that to the raw number of married-with-children-under-age-18 households: 23 million or so. That number’s falling.
Marketing & Sales
Take Demand From These Buyers For Granted At Your Peril
Focus these days zeroes in on the crush of capital flooding into residential real estate. However, it would be a mistake to lose track of an equally unpredictable business force-factor: Who will buy?
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
single-person household
Marketing & Sales 10.07.25
Why Homebuilders Must Widen Their Lens On Today’s Buyers
Families with kids matter. However, they’re no longer the entire market. Singles, empty nesters, and multigenerational households are reshaping who buys new homes. Barbara Wray shows builders how to reflect today’s real buyer mix.
Marketing & Sales 01.08.25
Household Growth Collapse Signals Future Demand Reset
How a demographics drought and policy shifts can upend long-term business planning and operations. Adapt and outperform, or else.
Marketing & Sales 05.31.24
New Home Building's Collision Course With Demographics
Too little focus is given to the specific make-up of households — specifically, how different many of them are in composition today and what that may mean concerning household finances, household formation, family formation, and a related array of economic implications, including homeownership.
Marketing & Sales 11.30.22
What Happens As One-Person Households Reach Critical Mass?
Oops! They have! Almost 38 million of the U.S.’s 131 million households are one-person households. Compare that to the raw number of married-with-children-under-age-18 households: 23 million or so. That number’s falling.
Marketing & Sales 10.19.21
Take Demand From These Buyers For Granted At Your Peril
Focus these days zeroes in on the crush of capital flooding into residential real estate. However, it would be a mistake to lose track of an equally unpredictable business force-factor: Who will buy?
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