TBDonline marketing
Marketing & Sales
Beyond 'Order-Taker:' Sales Evolves As A Local Business Driver
Sales associates are now expected to use their knowledge of housing data, competitive research analysis, deep local community knowledge, and local economic trends to develop marketing and sales initiatives that drive results for the company.
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New Home Star
Marketing & Sales
Fresh Off Its Latest Merger Deal, Gehan Homes Unifies Its Brands
At any given time the hive of people with a vested interest in knowing exactly who a homebuilder is, what they stand for and what they strive for is – like many things – dizzying.
Marketing & Sales
Why Marketing Matters More During An Early-Stage Downturn
The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.
Marketing & Sales
Kolter Homes' Value Map Focus Syncs With New Sales Challenges
This really isn't a home sales program," Bob Rademacher says. "This is an 'understanding' program. And when our guides fully carry out that program, they earn that role as a trusted advisor."
Marketing & Sales
Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line
Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Marketing & Sales 05.02.23
Beyond 'Order-Taker:' Sales Evolves As A Local Business Driver
Sales associates are now expected to use their knowledge of housing data, competitive research analysis, deep local community knowledge, and local economic trends to develop marketing and sales initiatives that drive results for the company.
Marketing & Sales 02.21.23
Fresh Off Its Latest Merger Deal, Gehan Homes Unifies Its Brands
At any given time the hive of people with a vested interest in knowing exactly who a homebuilder is, what they stand for and what they strive for is – like many things – dizzying.
Marketing & Sales 08.10.22
Why Marketing Matters More During An Early-Stage Downturn
The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.
Marketing & Sales 05.06.22
Kolter Homes' Value Map Focus Syncs With New Sales Challenges
This really isn't a home sales program," Bob Rademacher says. "This is an 'understanding' program. And when our guides fully carry out that program, they earn that role as a trusted advisor."
Marketing & Sales 01.14.22
Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line
Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.
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