TBDMasterplan Development
Land
Houston Rocket Fuel: Starwood Pairs Up With Land Tejas MPCs
As builders and their partners search and vie for visibility and predictability in early 2022, true north will point to fewer, larger mega platform master plans and land banks. Here's a case in point.
Marketing & Sales
Transparency's Path To Trust Puts Data To Work On Buyer Experience
Zeroing in on part of the pain in residential real estate and construction's building lifecycle -- lack of transparency -- a new combination seeks to apply proptech data solutions.
Land
Buckeye Bullseye: Howard Hughes Nets Douglas Ranch For $600M
This half-a-billion-dollar land trade just west of downtown Phoenix provides a look around the next corner at how placemaking's next new normal will work for homebuilders.
Marketing & Sales
Pandemic-Era New Normal Segments: 50+ Is The New 55+
As Dream Finders Homes unveils its active adult game plan, it starts by including a spryer customer set. Here's why that's a game-changer.
Marketing & Sales
Sonic Boom: MultiGen's Trajectory Got A Covid Lift
The same people that brought the world the very first 'Me Generation,' are now spurring a We Generation surge to multiple generations living under a single roof.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Masterplan Development
Land 01.04.22
Houston Rocket Fuel: Starwood Pairs Up With Land Tejas MPCs
As builders and their partners search and vie for visibility and predictability in early 2022, true north will point to fewer, larger mega platform master plans and land banks. Here's a case in point.
Marketing & Sales 10.27.21
Transparency's Path To Trust Puts Data To Work On Buyer Experience
Zeroing in on part of the pain in residential real estate and construction's building lifecycle -- lack of transparency -- a new combination seeks to apply proptech data solutions.
Land 10.21.21
Buckeye Bullseye: Howard Hughes Nets Douglas Ranch For $600M
This half-a-billion-dollar land trade just west of downtown Phoenix provides a look around the next corner at how placemaking's next new normal will work for homebuilders.
Marketing & Sales 08.25.21
Pandemic-Era New Normal Segments: 50+ Is The New 55+
As Dream Finders Homes unveils its active adult game plan, it starts by including a spryer customer set. Here's why that's a game-changer.
Marketing & Sales 07.12.21
Sonic Boom: MultiGen's Trajectory Got A Covid Lift
The same people that brought the world the very first 'Me Generation,' are now spurring a We Generation surge to multiple generations living under a single roof.
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