TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
Two Action Tactics Homebuilders Can Take Now Amid Unknowns
The two biggest opportunity areas for resiliency and preventative fitness are on the land investment and sales fronts -- where you can focus on preparing for a bumpier ride ahead with an ultra conservative reforecast.
Marketing & Sales
Multigen Homes: Where New Normal Necessity Meets Desire
Multigenerational living "for financial reasons" and the evolving trends around extended-family caregiving signal a new hybrid for architecture, engineering, building, and community to tackle head-on.
Marketing & Sales
Watch The Gap Risk Between Forecast And Actual Demand
Headroom — for both price increases, as well interest rates and household inflation shocks — still buffers homebuilders from consequential hits to demand. However, here's where leaders can focus if they have less headroom than they'd like to think.
Marketing & Sales
When Prices Peak And Stall, How To Keep Customers Happy
During delayed construction cycles, constrained volumes, and constant price increases, now's the time to sew the seeds for stronger post-purchase, ownership relationships with new homebuyers.
Marketing & Sales
Bubble? No Bubble? Sometimes You Just Have To Trust Your Gut
By-the-numbers takes a more personal turn, to see the writing on the wall. When there's a disparity between housing economic models and common sense, it may be that the models aren't up to the task.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Marketing & Sales
Marketing & Sales 03.31.22
Two Action Tactics Homebuilders Can Take Now Amid Unknowns
The two biggest opportunity areas for resiliency and preventative fitness are on the land investment and sales fronts -- where you can focus on preparing for a bumpier ride ahead with an ultra conservative reforecast.
Marketing & Sales 03.24.22
Multigen Homes: Where New Normal Necessity Meets Desire
Multigenerational living "for financial reasons" and the evolving trends around extended-family caregiving signal a new hybrid for architecture, engineering, building, and community to tackle head-on.
Marketing & Sales 03.21.22
Watch The Gap Risk Between Forecast And Actual Demand
Headroom — for both price increases, as well interest rates and household inflation shocks — still buffers homebuilders from consequential hits to demand. However, here's where leaders can focus if they have less headroom than they'd like to think.
Marketing & Sales 03.09.22
When Prices Peak And Stall, How To Keep Customers Happy
During delayed construction cycles, constrained volumes, and constant price increases, now's the time to sew the seeds for stronger post-purchase, ownership relationships with new homebuyers.
Marketing & Sales 03.07.22
Bubble? No Bubble? Sometimes You Just Have To Trust Your Gut
By-the-numbers takes a more personal turn, to see the writing on the wall. When there's a disparity between housing economic models and common sense, it may be that the models aren't up to the task.
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