TBDInterest Rates
Marketing & Sales
Believe Millennial Home Demand Is Unwaverable At Your Own Peril
Homebuilders can no longer count on macro economics, pandemic panic, and Fed policy to pull Millennial households into their force-field. Classic competitive marketing, selling, and customer focus are going to have to do that job now. Who's up to the challenge?
Leadership
Builders Seek Predictability By Timing Sales Closer To Closing
How far along into the construction cycle strikes the balance for builders' cost inflation and homebuyers' payment power and mortgage qualification? Some say "sheet rock."
Policy
As Prices Flash Crisis, Here's 2 Paths To Building More Affordably
New home square footage and precision-focused easing of costly regulatory burdens could bring average selling prices on newly built homes back to more attainable levels for homebuilders and developers.
Together with
Kohler
Leadership
As Housing Weathers A New Market, A New Normal Awaits
It's on the leaders of homebuilding and their partner organizations to envision and stand for a new normal on the other end of bumpy, choppy, iffy market conditions ahead.
Leadership
It Rhymes With Trouble And Flashes Orange Before It Goes Red
For Frank Anton, the strongest signals in housing are ones that impact a stark 'fundamentals' gap between households' payment power and the combo of asking prices and monthly costs. Data, evidence, action.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Interest Rates
Marketing & Sales 07.12.22
Believe Millennial Home Demand Is Unwaverable At Your Own Peril
Homebuilders can no longer count on macro economics, pandemic panic, and Fed policy to pull Millennial households into their force-field. Classic competitive marketing, selling, and customer focus are going to have to do that job now. Who's up to the challenge?
Leadership 05.10.22
Builders Seek Predictability By Timing Sales Closer To Closing
How far along into the construction cycle strikes the balance for builders' cost inflation and homebuyers' payment power and mortgage qualification? Some say "sheet rock."
Policy 05.09.22
As Prices Flash Crisis, Here's 2 Paths To Building More Affordably
New home square footage and precision-focused easing of costly regulatory burdens could bring average selling prices on newly built homes back to more attainable levels for homebuilders and developers.
Leadership 04.13.22
As Housing Weathers A New Market, A New Normal Awaits
It's on the leaders of homebuilding and their partner organizations to envision and stand for a new normal on the other end of bumpy, choppy, iffy market conditions ahead.
Leadership 04.12.22
It Rhymes With Trouble And Flashes Orange Before It Goes Red
For Frank Anton, the strongest signals in housing are ones that impact a stark 'fundamentals' gap between households' payment power and the combo of asking prices and monthly costs. Data, evidence, action.
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