TBDhousing economics
Leadership
Backlog Logjam May Dampen Spring Selling: Deja Vu All Over
2022's word-of-the-year for homebuilders and their partners: Capability. And in most cases, that means deep pockets, deep local scale, and deep relationships with vendors.
Marketing & Sales
As Bastion Of Future Demand, Demographics' Heyday Is Over
We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.
Marketing & Sales
What To Watch: How To Model For An Either-Way Year Ahead
How might we pick up telltales that better help us predict what's ahead? Looking back at "trends that have been stopped in their tracks" may offer clues.
Leadership
Homebuilding's Backlog Logjam Weighs On 2022 Forecasts
It's crystal ball time in housing, and a number of factors bedeviling homebuilders' production and value cycles remain stubbornly resistant to modeling a plan. Welcome to a new normal of de-risking 2022 operations for uncertainty ahead.
Leadership
Omicron — In An Era Of Ongoing Challenge — Means More Testing
Housing leaders — already battling a daunting array of business, operational, and logistical challenges — need to up their game on ensuring workplace, jobsite, customer, and partner safety as variants emerge.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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housing economics
Leadership 01.10.22
Backlog Logjam May Dampen Spring Selling: Deja Vu All Over
2022's word-of-the-year for homebuilders and their partners: Capability. And in most cases, that means deep pockets, deep local scale, and deep relationships with vendors.
Marketing & Sales 12.17.21
As Bastion Of Future Demand, Demographics' Heyday Is Over
We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.
Marketing & Sales 12.09.21
What To Watch: How To Model For An Either-Way Year Ahead
How might we pick up telltales that better help us predict what's ahead? Looking back at "trends that have been stopped in their tracks" may offer clues.
Leadership 12.02.21
Homebuilding's Backlog Logjam Weighs On 2022 Forecasts
It's crystal ball time in housing, and a number of factors bedeviling homebuilders' production and value cycles remain stubbornly resistant to modeling a plan. Welcome to a new normal of de-risking 2022 operations for uncertainty ahead.
Leadership 12.01.21
Omicron — In An Era Of Ongoing Challenge — Means More Testing
Housing leaders — already battling a daunting array of business, operational, and logistical challenges — need to up their game on ensuring workplace, jobsite, customer, and partner safety as variants emerge.
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