TBDhousing economics
Marketing & Sales
Homebuilders Work To Solve Buyers' New Math Challenges
What they're counting on is that desire to own eclipses consumers' fear of overpaying — buyer's remorse — as market corrects.
Leadership
Unpacking Cancellations As The Market Anticipates Next Fed Bump
The big cause-effect factor in homebuilders' cancellation rates trace to recent moves at the Fed. So, when, not if, the Fed continues to raise borrowing costs, expect can rates to spike more, with greater impact on businesses.
Leadership
Gravity Kicks-In, Spreading Fast, With No Choice But To Buckle Up
Tougher, more challenging conditions spread from once-frothy markets into the mainstream. 'Price cuts are inevitable,' says Ivy Zelman
Leadership
Heading To 'Normal,' Some Builder Peers Take Bigger Hits Vs. Others
Homebuilder sentiment starts to show signs the market may take a rough, bumpy, costly route to finding its next new normal level. History both repeats and rhymes.
Leadership
An Affordable Home, By Any Other Name ... And The Challenge Of '22
Is a widening "haves-vs.-have nots" gap defensible, or even good common business sense? If not, then, we're all in the affordable housing business.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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housing economics
Marketing & Sales 07.26.22
Homebuilders Work To Solve Buyers' New Math Challenges
What they're counting on is that desire to own eclipses consumers' fear of overpaying — buyer's remorse — as market corrects.
Leadership 07.22.22
Unpacking Cancellations As The Market Anticipates Next Fed Bump
The big cause-effect factor in homebuilders' cancellation rates trace to recent moves at the Fed. So, when, not if, the Fed continues to raise borrowing costs, expect can rates to spike more, with greater impact on businesses.
Leadership 07.19.22
Gravity Kicks-In, Spreading Fast, With No Choice But To Buckle Up
Tougher, more challenging conditions spread from once-frothy markets into the mainstream. 'Price cuts are inevitable,' says Ivy Zelman
Leadership 07.18.22
Heading To 'Normal,' Some Builder Peers Take Bigger Hits Vs. Others
Homebuilder sentiment starts to show signs the market may take a rough, bumpy, costly route to finding its next new normal level. History both repeats and rhymes.
Leadership 07.15.22
An Affordable Home, By Any Other Name ... And The Challenge Of '22
Is a widening "haves-vs.-have nots" gap defensible, or even good common business sense? If not, then, we're all in the affordable housing business.
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