TBDhousing data
Marketing & Sales
Believe Millennial Home Demand Is Unwaverable At Your Own Peril
Homebuilders can no longer count on macro economics, pandemic panic, and Fed policy to pull Millennial households into their force-field. Classic competitive marketing, selling, and customer focus are going to have to do that job now. Who's up to the challenge?
Policy
An Open Letter To Leaders On The State Of Housing In 2022
Whether we solve for affordability, sustainability, a new generation of talents, and resiliency may come down to a tough decision: Speaking the same language and meaning the same thing.
Leadership
Communities Grand-Open For Builders Into A Challenged Market
As many as 5,000 new neighborhoods are due to come online — representing hundreds of thousands of new-home lots already fully-invested in — and builders' next big challenge is to activate them come what may.
Leadership
We Salute The Life Of A Housing Economics Icon: Frank Nothaft
For more than three decades, Nothaft stood at the nexus of housing data and action, a singular source of simple, elegant, and profound intelligence into one of the economy's most complex, dynamic, and impactful systems.
Land
Banking On Uncertainty, Builders Brace For Rougher, Iffy Conditions
Taking a page from past cyclical practices more builders, brokers, sellers, and investors engage in 'banking' lots for demand conditions that could go either way.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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housing data
Marketing & Sales 07.12.22
Believe Millennial Home Demand Is Unwaverable At Your Own Peril
Homebuilders can no longer count on macro economics, pandemic panic, and Fed policy to pull Millennial households into their force-field. Classic competitive marketing, selling, and customer focus are going to have to do that job now. Who's up to the challenge?
Policy 06.24.22
An Open Letter To Leaders On The State Of Housing In 2022
Whether we solve for affordability, sustainability, a new generation of talents, and resiliency may come down to a tough decision: Speaking the same language and meaning the same thing.
Leadership 06.20.22
Communities Grand-Open For Builders Into A Challenged Market
As many as 5,000 new neighborhoods are due to come online — representing hundreds of thousands of new-home lots already fully-invested in — and builders' next big challenge is to activate them come what may.
Leadership 06.08.22
We Salute The Life Of A Housing Economics Icon: Frank Nothaft
For more than three decades, Nothaft stood at the nexus of housing data and action, a singular source of simple, elegant, and profound intelligence into one of the economy's most complex, dynamic, and impactful systems.
Land 06.06.22
Banking On Uncertainty, Builders Brace For Rougher, Iffy Conditions
Taking a page from past cyclical practices more builders, brokers, sellers, and investors engage in 'banking' lots for demand conditions that could go either way.
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