TBDhousing data
Marketing & Sales
As Bastion Of Future Demand, Demographics' Heyday Is Over
We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.
Leadership
'21 Misses Become '22 Home Runs: Must Be The Season Of The Switch
Here's No. 4 in TBD's countdown of 10 trends that will change homebuilding forever: a game-change in measures of success.
Leadership
Inflation And Omicron: 2 Sides Of The Same Coin For Future Impact
Commodities and Covid are inseparable in how they'll shape housing dynamics in 2022 and beyond. Here's what that means.
Marketing & Sales
What To Watch: How To Model For An Either-Way Year Ahead
How might we pick up telltales that better help us predict what's ahead? Looking back at "trends that have been stopped in their tracks" may offer clues.
Leadership
Homebuilding's Backlog Logjam Weighs On 2022 Forecasts
It's crystal ball time in housing, and a number of factors bedeviling homebuilders' production and value cycles remain stubbornly resistant to modeling a plan. Welcome to a new normal of de-risking 2022 operations for uncertainty ahead.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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housing data
Marketing & Sales 12.17.21
As Bastion Of Future Demand, Demographics' Heyday Is Over
We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.
Leadership 12.16.21
'21 Misses Become '22 Home Runs: Must Be The Season Of The Switch
Here's No. 4 in TBD's countdown of 10 trends that will change homebuilding forever: a game-change in measures of success.
Leadership 12.10.21
Inflation And Omicron: 2 Sides Of The Same Coin For Future Impact
Commodities and Covid are inseparable in how they'll shape housing dynamics in 2022 and beyond. Here's what that means.
Marketing & Sales 12.09.21
What To Watch: How To Model For An Either-Way Year Ahead
How might we pick up telltales that better help us predict what's ahead? Looking back at "trends that have been stopped in their tracks" may offer clues.
Leadership 12.02.21
Homebuilding's Backlog Logjam Weighs On 2022 Forecasts
It's crystal ball time in housing, and a number of factors bedeviling homebuilders' production and value cycles remain stubbornly resistant to modeling a plan. Welcome to a new normal of de-risking 2022 operations for uncertainty ahead.
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