TBDhousehold

Customer Focus Point: Mind The Growing Gap Impact On Demand

Leadership

Customer Focus Point: Mind The Growing Gap Impact On Demand

The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.

As Bastion Of Future Demand, Demographics' Heyday Is Over

Marketing & Sales

As Bastion Of Future Demand, Demographics' Heyday Is Over

We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.

What To Watch: How To Model For An Either-Way Year Ahead

Marketing & Sales

What To Watch: How To Model For An Either-Way Year Ahead

How might we pick up telltales that better help us predict what's ahead? Looking back at "trends that have been stopped in their tracks" may offer clues.

From Peak To Trough To Rebound In 60 Days: The Covid Recesison

Policy

From Peak To Trough To Rebound In 60 Days: The Covid Recesison

The recession that was -- from February 2020 to April 2020 -- goes down as a record-breaker for its speedy duration. Except for the millions still living in its grip, and in fear of its next wave of pain.

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Customer Focus Point: Mind The Growing Gap Impact On Demand

Leadership

Customer Focus Point: Mind The Growing Gap Impact On Demand

The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.

As Bastion Of Future Demand, Demographics' Heyday Is Over

Marketing & Sales

As Bastion Of Future Demand, Demographics' Heyday Is Over

We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.

What To Watch: How To Model For An Either-Way Year Ahead

Marketing & Sales

What To Watch: How To Model For An Either-Way Year Ahead

How might we pick up telltales that better help us predict what's ahead? Looking back at "trends that have been stopped in their tracks" may offer clues.

From Peak To Trough To Rebound In 60 Days: The Covid Recesison

Policy

From Peak To Trough To Rebound In 60 Days: The Covid Recesison

The recession that was -- from February 2020 to April 2020 -- goes down as a record-breaker for its speedy duration. Except for the millions still living in its grip, and in fear of its next wave of pain.

household

Customer Focus Point: Mind The Growing Gap Impact On Demand

Leadership 02.01.22

Customer Focus Point: Mind The Growing Gap Impact On Demand

The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.

As Bastion Of Future Demand, Demographics' Heyday Is Over

Marketing & Sales 12.17.21

As Bastion Of Future Demand, Demographics' Heyday Is Over

We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.

What To Watch: How To Model For An Either-Way Year Ahead

Marketing & Sales 12.09.21

What To Watch: How To Model For An Either-Way Year Ahead

How might we pick up telltales that better help us predict what's ahead? Looking back at "trends that have been stopped in their tracks" may offer clues.

From Peak To Trough To Rebound In 60 Days: The Covid Recesison

Policy 07.20.21

From Peak To Trough To Rebound In 60 Days: The Covid Recesison

The recession that was -- from February 2020 to April 2020 -- goes down as a record-breaker for its speedy duration. Except for the millions still living in its grip, and in fear of its next wave of pain.