TBDhomebuyer
Marketing & Sales
Discretionary Buyers — AKA Baby Boomers — Reclaim Focus
Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.
Leadership
1st-Mover Lennar Continues To Set Pace, Starts As Cash Drivers
Lennar's core strategy to fuse price, pace, and production at a volume level that remains consistent maps the enterprise to fill the present market's dire unmet need, and the future market's most explosive growth opportunity.
Leadership
Signs Of Mojo: Time To Declare Victory Or Brace For More Bumps?
Pace has begun to show up, perhaps ahead of schedule. Now what?
Leadership
Uncertainty Or Not, Trust Will Serve As A Bedrock To Recovery
Plenty of evidence could make either an optimist or a pessimist confident that he, she, they are right. The facts, in fact, tell two sharply opposing stories.
Together with
Westwood Insurance Agency
Leadership
Here's 7 Ways D.R. Horton Sets The Tone Of Spring Selling Season
Has the pie stopped shrinking? Or is the D.R. Horton slice of the pie getting bigger?
Marketing & Sales
The New Home Sales 2023 Survival Guide With David M. Rice
April will be pivotal for homebuilders, especially a moment such high-stakes bets are stacking up in belief that inflation's bound for a fast, steep drop, because it's then that pace will need to come off life-support, and begin to find its legs.
Together with
New Home Star
Marketing & Sales
Spectator Or Player? The Choice In 2023's Housing Market Is Yours
The calculus – given that the next step up in Fed funds rates, the ultimate peak rate, and the duration of the plateau at the peak rate remain unknowns – for homebuilders sorts out as a split between what they can do and what they have to have patience and staying power to wait it out.
Marketing & Sales
Homebuilders Work To Solve Buyers' New Math Challenges
What they're counting on is that desire to own eclipses consumers' fear of overpaying — buyer's remorse — as market corrects.
Marketing & Sales
'Not A Good Time To Buy' For Most Is The Exact Moment For Others
Disruptive forces can impact the size of the prospective universe of would-be buyers. Getting specific on your particular buyer with your particular home value proposition means answering these two questions.
Leadership
Builders Seek Predictability By Timing Sales Closer To Closing
How far along into the construction cycle strikes the balance for builders' cost inflation and homebuyers' payment power and mortgage qualification? Some say "sheet rock."
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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homebuyer
Marketing & Sales 03.29.23
Discretionary Buyers — AKA Baby Boomers — Reclaim Focus
Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.
Leadership 03.15.23
1st-Mover Lennar Continues To Set Pace, Starts As Cash Drivers
Lennar's core strategy to fuse price, pace, and production at a volume level that remains consistent maps the enterprise to fill the present market's dire unmet need, and the future market's most explosive growth opportunity.
Leadership 02.16.23
Signs Of Mojo: Time To Declare Victory Or Brace For More Bumps?
Pace has begun to show up, perhaps ahead of schedule. Now what?
Leadership 01.29.23
Uncertainty Or Not, Trust Will Serve As A Bedrock To Recovery
Plenty of evidence could make either an optimist or a pessimist confident that he, she, they are right. The facts, in fact, tell two sharply opposing stories.
Leadership 01.24.23
Here's 7 Ways D.R. Horton Sets The Tone Of Spring Selling Season
Has the pie stopped shrinking? Or is the D.R. Horton slice of the pie getting bigger?
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