design center

Marketing & Sales 11.03.21

Self-Serve Meets White Glove Service: Empire's Homebase

Empire Atlanta's pre-Covid marketing and sales integrated services platform, HomeBase, plays as though it was designed with the pandemic-era in mind. Instead, it reflected putting homebuyers first, and mapping to their journey.

Technology 08.26.21

Model Home E-Retail As-A-Service Taps Pandemic-Era Mojo

As Pulte ventures with Mine on turnkey interior design and furnishings e-commerce solutions, a business model pivot on model home economics begins to come clear.