TBDdemographics
Marketing & Sales
Come What May, A New Emerging Generation Of Adults Awaits Solutions
It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.
Leadership
10 What-Could-Happens And What It Takes To Make Them So
Here's a Top 10 checklist of economy-boosting, opportunities builders could achieve, not by going-it-alone as competitors, but as a business community.
Marketing & Sales
In Housing's New Normal Rules, Supply And Demand Matter Less
For what comes next in market-rate housing -- given low supply and what will become pent-up demand -- count on experts to talk of slowdowns, softness, downturns, etc. in terms of letters: V, L, U, W, and K. After that, a boom resumes.
Leadership
Customer Focus Point: Mind The Growing Gap Impact On Demand
The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.
Land
Next-Normal Mobility Rewards Relocation, Repurpose, Reuse
No. 10 among trends that will transform homebuilding by 2030: Adaptation -- in an era defined by a pandemic virus that shows no sign it will stop making all the rules -- will reignite migration and redefine 'location, location, location.'
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
demographics
Marketing & Sales 10.26.22
Come What May, A New Emerging Generation Of Adults Awaits Solutions
It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.
Leadership 05.09.22
10 What-Could-Happens And What It Takes To Make Them So
Here's a Top 10 checklist of economy-boosting, opportunities builders could achieve, not by going-it-alone as competitors, but as a business community.
Marketing & Sales 04.26.22
In Housing's New Normal Rules, Supply And Demand Matter Less
For what comes next in market-rate housing -- given low supply and what will become pent-up demand -- count on experts to talk of slowdowns, softness, downturns, etc. in terms of letters: V, L, U, W, and K. After that, a boom resumes.
Leadership 02.01.22
Customer Focus Point: Mind The Growing Gap Impact On Demand
The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.
Land 12.24.21
Next-Normal Mobility Rewards Relocation, Repurpose, Reuse
No. 10 among trends that will transform homebuilding by 2030: Adaptation -- in an era defined by a pandemic virus that shows no sign it will stop making all the rules -- will reignite migration and redefine 'location, location, location.'
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