TBDcustomer segmentation
Land
Will 55+ Cohort Seek Future-Proof Retirement Relocation Choices?
Doubters as to how swiftly mobility and migration trends can pivot and course correct – powering new boom markets in geographies long considered backwater, tertiary markets at best – need only look at Spring 2020 through Spring 2022 as a "narrative-buster."
Marketing & Sales
Come What May, A New Emerging Generation Of Adults Awaits Solutions
It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.
Land
Grand Oak Strikes Again On The M&A Front, Landing N.C. Operator
Atlanta-based Grand Oak Builders acquires its fourth 2022 private homebuilding operator, Youngsville, N.C.-based Winslow Custom Homes. Here's what you need to know.
Marketing & Sales
Strength In Numbers: What The Healthy Jobs Report Means For Builders
Even with the spectre of higher interest rates ahead, opportunities will emerge for organizations capable of evolving customer focus among all of their customers, ... including owner-occupiers.
Marketing & Sales
The Clearest Lens Of New Home Demand Ahead: The Kitchen Table
The 'this time's different' truism that's trenchantly true this time is inflation, which is running higher and hotter even than mortgage rates for the first time in at least six decades.
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
customer segmentation
Land 11.18.22
Will 55+ Cohort Seek Future-Proof Retirement Relocation Choices?
Doubters as to how swiftly mobility and migration trends can pivot and course correct – powering new boom markets in geographies long considered backwater, tertiary markets at best – need only look at Spring 2020 through Spring 2022 as a "narrative-buster."
Marketing & Sales 10.26.22
Come What May, A New Emerging Generation Of Adults Awaits Solutions
It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.
Land 10.21.22
Grand Oak Strikes Again On The M&A Front, Landing N.C. Operator
Atlanta-based Grand Oak Builders acquires its fourth 2022 private homebuilding operator, Youngsville, N.C.-based Winslow Custom Homes. Here's what you need to know.
Marketing & Sales 10.07.22
Strength In Numbers: What The Healthy Jobs Report Means For Builders
Even with the spectre of higher interest rates ahead, opportunities will emerge for organizations capable of evolving customer focus among all of their customers, ... including owner-occupiers.
Marketing & Sales 07.27.22
The Clearest Lens Of New Home Demand Ahead: The Kitchen Table
The 'this time's different' truism that's trenchantly true this time is inflation, which is running higher and hotter even than mortgage rates for the first time in at least six decades.
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