TBDcustomer centricity
Leadership
Back To The Future: Lessons To Be Learned On Value That's Timeless
4,000 years before any acronym described ties between merchants, society members, the planet, and government, the roots of E.S.G's stakeholder value cycle can be detected in rules of everyday life.
Leadership
Homebuyers' Needs, Present And Future, Form A Basis For ESG Aims
Timeless value ... it's the one promise a homebuyer choosing now as the right time to spring for a new home can trust in his, her, their builder.
Marketing & Sales
Why Marketing Matters More During An Early-Stage Downturn
The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.
Leadership
Gravity Kicks-In, Spreading Fast, With No Choice But To Buckle Up
Tougher, more challenging conditions spread from once-frothy markets into the mainstream. 'Price cuts are inevitable,' says Ivy Zelman
Marketing & Sales
Believe Millennial Home Demand Is Unwaverable At Your Own Peril
Homebuilders can no longer count on macro economics, pandemic panic, and Fed policy to pull Millennial households into their force-field. Classic competitive marketing, selling, and customer focus are going to have to do that job now. Who's up to the challenge?
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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customer centricity
Leadership 08.25.22
Back To The Future: Lessons To Be Learned On Value That's Timeless
4,000 years before any acronym described ties between merchants, society members, the planet, and government, the roots of E.S.G's stakeholder value cycle can be detected in rules of everyday life.
Leadership 08.24.22
Homebuyers' Needs, Present And Future, Form A Basis For ESG Aims
Timeless value ... it's the one promise a homebuyer choosing now as the right time to spring for a new home can trust in his, her, their builder.
Marketing & Sales 08.10.22
Why Marketing Matters More During An Early-Stage Downturn
The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.
Leadership 07.19.22
Gravity Kicks-In, Spreading Fast, With No Choice But To Buckle Up
Tougher, more challenging conditions spread from once-frothy markets into the mainstream. 'Price cuts are inevitable,' says Ivy Zelman
Marketing & Sales 07.12.22
Believe Millennial Home Demand Is Unwaverable At Your Own Peril
Homebuilders can no longer count on macro economics, pandemic panic, and Fed policy to pull Millennial households into their force-field. Classic competitive marketing, selling, and customer focus are going to have to do that job now. Who's up to the challenge?
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