consumer segmentation

Architecture 06.14.21

Kitchens Stir the Pot: Post-Covid Consumer Desires Revealed

The New Home Trends Institute, the new consumer-insights unit of John Burns Real Estate Consulting, shares what people want in 2021 kitchens in a TBD exclusive.

Marketing & Sales 10.11.21

Fall Focus: 3 Lenses A Housing Leader Needs For '22 Results

Trade-offs may be a hallmark of smart deal-making in real estate. What homebuilding strategic leaders can not afford to trade-off on is deep focus, the ability to keep near-, mid-, and long-term priorities equally sharp.