TBDconsumer segmentation
Land
Depending On Your Market, Next 6 Months May Go Up Or Down
Wolfe Research respondents expect 3rd quarter Order trends to match normal seasonality with nearly an equal number of Private Builders expecting 3Q to outperform normal seasonality versus underperform.
Marketing & Sales
What Happens As One-Person Households Reach Critical Mass?
Oops! They have! Almost 38 million of the U.S.’s 131 million households are one-person households. Compare that to the raw number of married-with-children-under-age-18 households: 23 million or so. That number’s falling.
Marketing & Sales
Come What May, A New Emerging Generation Of Adults Awaits Solutions
It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.
Land
M.D.C. Antes $117 Million For Nashville's The Jones Company
Led by ceo Ken Stricker, The Jones Company combination catapults Richmond American to a top-5 share of one of the nation's hottest job markets, and a pandemic era rockstar among migration magnets.
Leadership
Fall Focus: 3 Lenses A Housing Leader Needs For '22 Results
Trade-offs may be a hallmark of smart deal-making in real estate. What homebuilding strategic leaders can not afford to trade-off on is deep focus, the ability to keep near-, mid-, and long-term priorities equally sharp.
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
consumer segmentation
Land 07.13.23
Depending On Your Market, Next 6 Months May Go Up Or Down
Wolfe Research respondents expect 3rd quarter Order trends to match normal seasonality with nearly an equal number of Private Builders expecting 3Q to outperform normal seasonality versus underperform.
Marketing & Sales 11.30.22
What Happens As One-Person Households Reach Critical Mass?
Oops! They have! Almost 38 million of the U.S.’s 131 million households are one-person households. Compare that to the raw number of married-with-children-under-age-18 households: 23 million or so. That number’s falling.
Marketing & Sales 10.26.22
Come What May, A New Emerging Generation Of Adults Awaits Solutions
It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.
Land 04.25.22
M.D.C. Antes $117 Million For Nashville's The Jones Company
Led by ceo Ken Stricker, The Jones Company combination catapults Richmond American to a top-5 share of one of the nation's hottest job markets, and a pandemic era rockstar among migration magnets.
Leadership 10.11.21
Fall Focus: 3 Lenses A Housing Leader Needs For '22 Results
Trade-offs may be a hallmark of smart deal-making in real estate. What homebuilding strategic leaders can not afford to trade-off on is deep focus, the ability to keep near-, mid-, and long-term priorities equally sharp.
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