TBD55-plus
Marketing & Sales
Six Factors Essential To 55+ Community Planning Success
"People are living longer than ever before, which will impact what is needed from 55+ communities going forward." -- A TBD MasterClass, Deborah Blake, Principal, The Ipsum Group
Marketing & Sales
Demographics Data Reveal 2030s Tipping Point For U.S. Housing
Brookings Institution senior fellow William Frey's recent analysis of a 2nd release of data points from the Census Bureau's 2020 decennial census has three highlights market-rate residential real estate and construction strategists will appreciate are right in their wheelhouse.
Marketing & Sales
Discretionary Buyers — AKA Baby Boomers — Reclaim Focus
Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.
Land
How To Remap Residential Projects To Avoid Entitlement Risk
As localities seize ever greater powers to stop, stall, or support new home and community development, new approaches to sustained investment in local quality of life may offer ways forward.
Land
Q4 Deals: Lennar Lands Carolina Coastal Stalwart Realstar Homes
As tertiary market power shift brightens local market attraction, small deals become a big deal in new-normal M&A.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
55-plus
Marketing & Sales 10.20.23
Six Factors Essential To 55+ Community Planning Success
"People are living longer than ever before, which will impact what is needed from 55+ communities going forward." -- A TBD MasterClass, Deborah Blake, Principal, The Ipsum Group
Marketing & Sales 08.07.23
Demographics Data Reveal 2030s Tipping Point For U.S. Housing
Brookings Institution senior fellow William Frey's recent analysis of a 2nd release of data points from the Census Bureau's 2020 decennial census has three highlights market-rate residential real estate and construction strategists will appreciate are right in their wheelhouse.
Marketing & Sales 03.29.23
Discretionary Buyers — AKA Baby Boomers — Reclaim Focus
Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.
Land 04.18.22
How To Remap Residential Projects To Avoid Entitlement Risk
As localities seize ever greater powers to stop, stall, or support new home and community development, new approaches to sustained investment in local quality of life may offer ways forward.
Land 10.01.21
Q4 Deals: Lennar Lands Carolina Coastal Stalwart Realstar Homes
As tertiary market power shift brightens local market attraction, small deals become a big deal in new-normal M&A.
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