TBD Marketing & Sales

Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.

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When Homebuyers Pull Back, Builder Brands Must Step Up

Marketing & Sales

When Homebuyers Pull Back, Builder Brands Must Step Up

In markets under stress, consistency, empathy, and value-driven messaging provide builders with a critical edge among today’s cautious buyers. Advisor Barbara Wray gets real about the path forward for homebuilders today.

Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing

Marketing & Sales

Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing

Homebuilders, developers, and investors fixate on younger adult buyers and their path into new homeownership. Meanwhile, a still untapped -- and unconventional -- market lies ahead in a longer 55-plus runway.

What To Watch: How To Model For An Either-Way Year Ahead

Marketing & Sales

What To Watch: How To Model For An Either-Way Year Ahead

How might we pick up telltales that better help us predict what's ahead? Looking back at "trends that have been stopped in their tracks" may offer clues.

A New Venture Erases Boundary Between Model Home And VR

Marketing & Sales

A New Venture Erases Boundary Between Model Home And VR

Builders Design teams with Focus 360 to fuse physical world design's emotive power with the everywhere-ability of virtual reality -- giving builders a more direct digital thread to the minds, hearts, and purses of homebuyers.

Root Causes: Future-Fit Building Firms Reset Who's A Customer

Leadership

Root Causes: Future-Fit Building Firms Reset Who's A Customer

In this first-of-a-series of beyond-the-budget housing analyses, we'd challenge business leaders to now consider reframing customer-centricity as a strategic foundation to secure and sustain capability.

Priority #1 Amid Economic, Policy, Supply Upheaval: Customers

Leadership

Priority #1 Amid Economic, Policy, Supply Upheaval: Customers

Your homebuying consumers may pay higher prices for all durables -- including new homes -- in the months ahead. But it's the wrong time to deemphasize focus on what they value. That's where imagination plays a role.

When Homebuyers Pull Back, Builder Brands Must Step Up

Marketing & Sales

When Homebuyers Pull Back, Builder Brands Must Step Up

In markets under stress, consistency, empathy, and value-driven messaging provide builders with a critical edge among today’s cautious buyers. Advisor Barbara Wray gets real about the path forward for homebuilders today.

Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing

Marketing & Sales

Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing

Homebuilders, developers, and investors fixate on younger adult buyers and their path into new homeownership. Meanwhile, a still untapped -- and unconventional -- market lies ahead in a longer 55-plus runway.

What To Watch: How To Model For An Either-Way Year Ahead

Marketing & Sales

What To Watch: How To Model For An Either-Way Year Ahead

How might we pick up telltales that better help us predict what's ahead? Looking back at "trends that have been stopped in their tracks" may offer clues.

A New Venture Erases Boundary Between Model Home And VR

Marketing & Sales

A New Venture Erases Boundary Between Model Home And VR

Builders Design teams with Focus 360 to fuse physical world design's emotive power with the everywhere-ability of virtual reality -- giving builders a more direct digital thread to the minds, hearts, and purses of homebuyers.

Root Causes: Future-Fit Building Firms Reset Who's A Customer

Leadership

Root Causes: Future-Fit Building Firms Reset Who's A Customer

In this first-of-a-series of beyond-the-budget housing analyses, we'd challenge business leaders to now consider reframing customer-centricity as a strategic foundation to secure and sustain capability.

Priority #1 Amid Economic, Policy, Supply Upheaval: Customers

Leadership

Priority #1 Amid Economic, Policy, Supply Upheaval: Customers

Your homebuying consumers may pay higher prices for all durables -- including new homes -- in the months ahead. But it's the wrong time to deemphasize focus on what they value. That's where imagination plays a role.