TBDsupply and demand
Land
Dirt And Demand: Connect The Dots Of Development To Come
When supply falls well below theoretical demand, comparing the "supply" of incomes to the "supply" of homes becomes essential. If prices rise while volume falls, that is an affordability crisis, not necessarily a housing industry problem.
Capital
Starts, Permits Data Underline Strategic Crossroads For Builders
With housing starts and permits in flux, the stakes for homebuilding leaders are mounting fast. As we ramp up to Spring Selling, this analysis explores a critical question: How much spec is too much in any given market?
Marketing & Sales
Time Is Now — Evolve or Miss Out on Homebuyer Opportunity
Homebuilders risk falling behind as buyer behaviors evolve — data, technology, and AI offer the competitive edge needed to drive sales growth in an uncertain market.
Together with
Audience Town
Land
Narrow Pathways: 7 Options Key Private Homebuilders' Roadmap
A more challenging entitlement world with chronic undersupply likely means being at a margin disadvantage is not a question of merely accepting lower returns. It is the difference between buying and not buying land.
Marketing & Sales
What Do Homebuilders' Worries Say About Their 2024 Priorities?
Customers – and what it's going to take to both price them in and "excite them in" -- should always rank as both the No. 1 challenge and opportunity among homebuilders and residential developer partners.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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supply and demand
Land 03.12.25
Dirt And Demand: Connect The Dots Of Development To Come
When supply falls well below theoretical demand, comparing the "supply" of incomes to the "supply" of homes becomes essential. If prices rise while volume falls, that is an affordability crisis, not necessarily a housing industry problem.
Capital 01.17.25
Starts, Permits Data Underline Strategic Crossroads For Builders
With housing starts and permits in flux, the stakes for homebuilding leaders are mounting fast. As we ramp up to Spring Selling, this analysis explores a critical question: How much spec is too much in any given market?
Marketing & Sales 10.23.24
Time Is Now — Evolve or Miss Out on Homebuyer Opportunity
Homebuilders risk falling behind as buyer behaviors evolve — data, technology, and AI offer the competitive edge needed to drive sales growth in an uncertain market.
Land 05.28.24
Narrow Pathways: 7 Options Key Private Homebuilders' Roadmap
A more challenging entitlement world with chronic undersupply likely means being at a margin disadvantage is not a question of merely accepting lower returns. It is the difference between buying and not buying land.
Marketing & Sales 01.25.24
What Do Homebuilders' Worries Say About Their 2024 Priorities?
Customers – and what it's going to take to both price them in and "excite them in" -- should always rank as both the No. 1 challenge and opportunity among homebuilders and residential developer partners.
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