TBDsegmentation modeling

Discretionary Buyers — AKA Baby Boomers — Reclaim Focus

Marketing & Sales

Discretionary Buyers — AKA Baby Boomers — Reclaim Focus

Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.

Come What May, A New Emerging Generation Of Adults Awaits Solutions

Marketing & Sales

Come What May, A New Emerging Generation Of Adults Awaits Solutions

It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.

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Discretionary Buyers — AKA Baby Boomers — Reclaim Focus

Marketing & Sales

Discretionary Buyers — AKA Baby Boomers — Reclaim Focus

Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.

Come What May, A New Emerging Generation Of Adults Awaits Solutions

Marketing & Sales

Come What May, A New Emerging Generation Of Adults Awaits Solutions

It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.

segmentation modeling

Discretionary Buyers — AKA Baby Boomers — Reclaim Focus

Marketing & Sales 03.29.23

Discretionary Buyers — AKA Baby Boomers — Reclaim Focus

Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.

Come What May, A New Emerging Generation Of Adults Awaits Solutions

Marketing & Sales 10.26.22

Come What May, A New Emerging Generation Of Adults Awaits Solutions

It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.