TBDsales technology
Marketing & Sales
Beyond 'Order-Taker:' Sales Evolves As A Local Business Driver
Sales associates are now expected to use their knowledge of housing data, competitive research analysis, deep local community knowledge, and local economic trends to develop marketing and sales initiatives that drive results for the company.
Together with
New Home Star
Marketing & Sales
How Builders Play Defense And Offense Through Volatile Times
Amidst an intense level of volatility, builders are, have been, and will continue to serve as textbook case studies in strategic ambidexterity ... 'both-and' vs. 'either-or.'
Together with
New Home Star
Marketing & Sales
The New Home Sales 2023 Survival Guide With David M. Rice
April will be pivotal for homebuilders, especially a moment such high-stakes bets are stacking up in belief that inflation's bound for a fast, steep drop, because it's then that pace will need to come off life-support, and begin to find its legs.
Together with
New Home Star
Marketing & Sales
8-peat! Taylor Morrison Nets Most Trusted Homebuilder Nod Again
Removing friction – doubt, uncertainty, risk, and insecurity – from the earliest stages of consideration that lead, possibly, to a decision to buy is where the goal posts stand 38 days before Super Bowl LVII, a proxy for the onset of this year's Selling Season.
Marketing & Sales
Incentives Field Guide: Speed, Fast Feedback, And A MicroStrategy
A study fielded by New Home Star on incentives initiatives across 250 builders in more than 25 markets points up what's working, why, and how to sustain efficacy in a new world of motion and volatility.
Together with
New Home Star





sales technology
Marketing & Sales 05.02.23
Beyond 'Order-Taker:' Sales Evolves As A Local Business Driver
Sales associates are now expected to use their knowledge of housing data, competitive research analysis, deep local community knowledge, and local economic trends to develop marketing and sales initiatives that drive results for the company.
Marketing & Sales 02.20.23
How Builders Play Defense And Offense Through Volatile Times
Amidst an intense level of volatility, builders are, have been, and will continue to serve as textbook case studies in strategic ambidexterity ... 'both-and' vs. 'either-or.'
Marketing & Sales 01.23.23
The New Home Sales 2023 Survival Guide With David M. Rice
April will be pivotal for homebuilders, especially a moment such high-stakes bets are stacking up in belief that inflation's bound for a fast, steep drop, because it's then that pace will need to come off life-support, and begin to find its legs.
Marketing & Sales 01.05.23
8-peat! Taylor Morrison Nets Most Trusted Homebuilder Nod Again
Removing friction – doubt, uncertainty, risk, and insecurity – from the earliest stages of consideration that lead, possibly, to a decision to buy is where the goal posts stand 38 days before Super Bowl LVII, a proxy for the onset of this year's Selling Season.
Marketing & Sales 12.22.22
Incentives Field Guide: Speed, Fast Feedback, And A MicroStrategy
A study fielded by New Home Star on incentives initiatives across 250 builders in more than 25 markets points up what's working, why, and how to sustain efficacy in a new world of motion and volatility.