TBDsales technology

Kolter Homes' Value Map Focus Syncs With New Sales Challenges

Marketing & Sales

Kolter Homes' Value Map Focus Syncs With New Sales Challenges

This really isn't a home sales program," Bob Rademacher says. "This is an 'understanding' program. And when our guides fully carry out that program, they earn that role as a trusted advisor."

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Marketing & Sales

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.

A New Venture Erases Boundary Between Model Home And VR

Marketing & Sales

A New Venture Erases Boundary Between Model Home And VR

Builders Design teams with Focus 360 to fuse physical world design's emotive power with the everywhere-ability of virtual reality -- giving builders a more direct digital thread to the minds, hearts, and purses of homebuyers.

Self-Serve Meets White Glove Service: Empire's Homebase

Marketing & Sales

Self-Serve Meets White Glove Service: Empire's Homebase

Empire Atlanta's pre-Covid marketing and sales integrated services platform, HomeBase, plays as though it was designed with the pandemic-era in mind. Instead, it reflected putting homebuyers first, and mapping to their journey.

Transparency's Path To Trust Puts Data To Work On Buyer Experience

Marketing & Sales

Transparency's Path To Trust Puts Data To Work On Buyer Experience

Zeroing in on part of the pain in residential real estate and construction's building lifecycle -- lack of transparency -- a new combination seeks to apply proptech data solutions.

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Kolter Homes' Value Map Focus Syncs With New Sales Challenges

Marketing & Sales

Kolter Homes' Value Map Focus Syncs With New Sales Challenges

This really isn't a home sales program," Bob Rademacher says. "This is an 'understanding' program. And when our guides fully carry out that program, they earn that role as a trusted advisor."

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Marketing & Sales

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.

A New Venture Erases Boundary Between Model Home And VR

Marketing & Sales

A New Venture Erases Boundary Between Model Home And VR

Builders Design teams with Focus 360 to fuse physical world design's emotive power with the everywhere-ability of virtual reality -- giving builders a more direct digital thread to the minds, hearts, and purses of homebuyers.

Self-Serve Meets White Glove Service: Empire's Homebase

Marketing & Sales

Self-Serve Meets White Glove Service: Empire's Homebase

Empire Atlanta's pre-Covid marketing and sales integrated services platform, HomeBase, plays as though it was designed with the pandemic-era in mind. Instead, it reflected putting homebuyers first, and mapping to their journey.

Transparency's Path To Trust Puts Data To Work On Buyer Experience

Marketing & Sales

Transparency's Path To Trust Puts Data To Work On Buyer Experience

Zeroing in on part of the pain in residential real estate and construction's building lifecycle -- lack of transparency -- a new combination seeks to apply proptech data solutions.

sales technology

Kolter Homes' Value Map Focus Syncs With New Sales Challenges

Marketing & Sales 05.06.22

Kolter Homes' Value Map Focus Syncs With New Sales Challenges

This really isn't a home sales program," Bob Rademacher says. "This is an 'understanding' program. And when our guides fully carry out that program, they earn that role as a trusted advisor."

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Marketing & Sales 01.14.22

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.

A New Venture Erases Boundary Between Model Home And VR

Marketing & Sales 11.29.21

A New Venture Erases Boundary Between Model Home And VR

Builders Design teams with Focus 360 to fuse physical world design's emotive power with the everywhere-ability of virtual reality -- giving builders a more direct digital thread to the minds, hearts, and purses of homebuyers.

Self-Serve Meets White Glove Service: Empire's Homebase

Marketing & Sales 11.03.21

Self-Serve Meets White Glove Service: Empire's Homebase

Empire Atlanta's pre-Covid marketing and sales integrated services platform, HomeBase, plays as though it was designed with the pandemic-era in mind. Instead, it reflected putting homebuyers first, and mapping to their journey.

Transparency's Path To Trust Puts Data To Work On Buyer Experience

Marketing & Sales 10.27.21

Transparency's Path To Trust Puts Data To Work On Buyer Experience

Zeroing in on part of the pain in residential real estate and construction's building lifecycle -- lack of transparency -- a new combination seeks to apply proptech data solutions.