TBDsales management
Marketing & Sales
How Builders Play Defense And Offense Through Volatile Times
Amidst an intense level of volatility, builders are, have been, and will continue to serve as textbook case studies in strategic ambidexterity ... 'both-and' vs. 'either-or.'
Together with
New Home Star
Marketing & Sales
The New Home Sales 2023 Survival Guide With David M. Rice
April will be pivotal for homebuilders, especially a moment such high-stakes bets are stacking up in belief that inflation's bound for a fast, steep drop, because it's then that pace will need to come off life-support, and begin to find its legs.
Together with
New Home Star
Marketing & Sales
8-peat! Taylor Morrison Nets Most Trusted Homebuilder Nod Again
Removing friction – doubt, uncertainty, risk, and insecurity – from the earliest stages of consideration that lead, possibly, to a decision to buy is where the goal posts stand 38 days before Super Bowl LVII, a proxy for the onset of this year's Selling Season.
Leadership
Homebuilders Re-ignite Sales Toolkits As Markets Lose Steam
After a two-year pause-button on all-points, fully-activated strategic selling, now builders are hitting "play," as they work to navigate to a normal demand level they can live with.
Together with
FTS
Marketing & Sales
Here's How Homebuilders Can Reboot Topline Revenue Generation Skills Fast
Hyper-focus on challenges and success at securing homebuilders' bottom line -- when demand eclipsed new home supply -- meant less time and energy for the top line. Then the world changed.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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sales management
Marketing & Sales 02.20.23
How Builders Play Defense And Offense Through Volatile Times
Amidst an intense level of volatility, builders are, have been, and will continue to serve as textbook case studies in strategic ambidexterity ... 'both-and' vs. 'either-or.'
Marketing & Sales 01.23.23
The New Home Sales 2023 Survival Guide With David M. Rice
April will be pivotal for homebuilders, especially a moment such high-stakes bets are stacking up in belief that inflation's bound for a fast, steep drop, because it's then that pace will need to come off life-support, and begin to find its legs.
Marketing & Sales 01.05.23
8-peat! Taylor Morrison Nets Most Trusted Homebuilder Nod Again
Removing friction – doubt, uncertainty, risk, and insecurity – from the earliest stages of consideration that lead, possibly, to a decision to buy is where the goal posts stand 38 days before Super Bowl LVII, a proxy for the onset of this year's Selling Season.
Leadership 06.28.22
Homebuilders Re-ignite Sales Toolkits As Markets Lose Steam
After a two-year pause-button on all-points, fully-activated strategic selling, now builders are hitting "play," as they work to navigate to a normal demand level they can live with.
Marketing & Sales 06.17.22
Here's How Homebuilders Can Reboot Topline Revenue Generation Skills Fast
Hyper-focus on challenges and success at securing homebuilders' bottom line -- when demand eclipsed new home supply -- meant less time and energy for the top line. Then the world changed.
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