TBDResidential Real Estate
Land
To Get Out Of Housing's Echo Chamber ... How About A Plan?
It would be naïve to think there is an argument that will win over most of these folks. But we need to convince some and at least lessen the negative passion of a material proportion of the rest.
Land
Undersupplied And Over-Built: How Could Both Be True At Once?
The paradoxical riddle – undersupply and overbuilding – has moving-target market-rate for-sale new-construction demand disruptors many market appraisers neglect as well.
Technology
Generative People Learning Is A Path Forward For Fledgling BTR
What's exciting about business leaders in the BTR space – the ones with genuine residential real estate operational experience, anyway – is that they're as adaptive as they are driven.
Together with
Mosaic
Leadership
Here's Why Builders Don't Panic As Economic Storm Clouds Gather
Rather few strategists among higher-volume homebuilders believe the December 2022 to February 2023 lift will evolve into a sustainable reboot of exuberant demand. That doesn't faze them.
Marketing & Sales
Spring Selling 2023 Is Here ... Opportunity Lies In Patience
Today's whipsawed, volatile markets mean there's a wholly different kind of friction homebuilders and their marketing and selling team members face having to remove. And in its place, add meaning.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Residential Real Estate
Land 05.23.23
To Get Out Of Housing's Echo Chamber ... How About A Plan?
It would be naïve to think there is an argument that will win over most of these folks. But we need to convince some and at least lessen the negative passion of a material proportion of the rest.
Land 05.15.23
Undersupplied And Over-Built: How Could Both Be True At Once?
The paradoxical riddle – undersupply and overbuilding – has moving-target market-rate for-sale new-construction demand disruptors many market appraisers neglect as well.
Technology 04.13.23
Generative People Learning Is A Path Forward For Fledgling BTR
What's exciting about business leaders in the BTR space – the ones with genuine residential real estate operational experience, anyway – is that they're as adaptive as they are driven.
Leadership 03.09.23
Here's Why Builders Don't Panic As Economic Storm Clouds Gather
Rather few strategists among higher-volume homebuilders believe the December 2022 to February 2023 lift will evolve into a sustainable reboot of exuberant demand. That doesn't faze them.
Marketing & Sales 02.17.23
Spring Selling 2023 Is Here ... Opportunity Lies In Patience
Today's whipsawed, volatile markets mean there's a wholly different kind of friction homebuilders and their marketing and selling team members face having to remove. And in its place, add meaning.
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