TBDonline marketing
Marketing & Sales
As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen
The pandemic-accelerated arrival of end-to-end digital search, selection, personalization, and purchase among homebuilding's power players has two profound sea-change implications. Here they are.
Leadership
The Future Is Now: Lead, Don't Wallow
The capability challenge, our Dream Team posits, can only be solved through the embrace of data, technology, process and a pivot to collaboration in a dog-eat-dog culture.
Marketing & Sales
Data-Tude: Here's 3 Hidden Secrets On Online Consumers
Data overload hides opportunity areas for builders and developers, and we're here to uncover some of the hidden gems in housing's statistical trove.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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online marketing
Marketing & Sales 06.28.21
As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen
The pandemic-accelerated arrival of end-to-end digital search, selection, personalization, and purchase among homebuilding's power players has two profound sea-change implications. Here they are.
Leadership 05.21.21
The Future Is Now: Lead, Don't Wallow
The capability challenge, our Dream Team posits, can only be solved through the embrace of data, technology, process and a pivot to collaboration in a dog-eat-dog culture.
Marketing & Sales 04.18.21
Data-Tude: Here's 3 Hidden Secrets On Online Consumers
Data overload hides opportunity areas for builders and developers, and we're here to uncover some of the hidden gems in housing's statistical trove.
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