TBDonline marketing

Kolter Homes' Value Map Focus Syncs With New Sales Challenges

Marketing & Sales

Kolter Homes' Value Map Focus Syncs With New Sales Challenges

This really isn't a home sales program," Bob Rademacher says. "This is an 'understanding' program. And when our guides fully carry out that program, they earn that role as a trusted advisor."

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Marketing & Sales

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.

Data Says It: A New Homebuyer Behavior Pivot Has Happened

Marketing & Sales

Data Says It: A New Homebuyer Behavior Pivot Has Happened

Households searching online for new homes declined, year-on-year, for the first time in 52 weeks. Panic time? No. Time to shift from order-taking to high-level customer focus and care? You decide.

Spec Power: Why Move-In-Ready New Homes Are Key To '22 Plans

Land

Spec Power: Why Move-In-Ready New Homes Are Key To '22 Plans

Here's how Century Communities' Complete line cuts through some of the supply chain and labor constraint bottlenecks as it fuels expansion to America's hot markets of tomorrow.

As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen

Marketing & Sales

As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen

The pandemic-accelerated arrival of end-to-end digital search, selection, personalization, and purchase among homebuilding's power players has two profound sea-change implications. Here they are.

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Kolter Homes' Value Map Focus Syncs With New Sales Challenges

Marketing & Sales

Kolter Homes' Value Map Focus Syncs With New Sales Challenges

This really isn't a home sales program," Bob Rademacher says. "This is an 'understanding' program. And when our guides fully carry out that program, they earn that role as a trusted advisor."

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Marketing & Sales

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.

Data Says It: A New Homebuyer Behavior Pivot Has Happened

Marketing & Sales

Data Says It: A New Homebuyer Behavior Pivot Has Happened

Households searching online for new homes declined, year-on-year, for the first time in 52 weeks. Panic time? No. Time to shift from order-taking to high-level customer focus and care? You decide.

Spec Power: Why Move-In-Ready New Homes Are Key To '22 Plans

Land

Spec Power: Why Move-In-Ready New Homes Are Key To '22 Plans

Here's how Century Communities' Complete line cuts through some of the supply chain and labor constraint bottlenecks as it fuels expansion to America's hot markets of tomorrow.

As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen

Marketing & Sales

As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen

The pandemic-accelerated arrival of end-to-end digital search, selection, personalization, and purchase among homebuilding's power players has two profound sea-change implications. Here they are.

online marketing

Kolter Homes' Value Map Focus Syncs With New Sales Challenges

Marketing & Sales 05.06.22

Kolter Homes' Value Map Focus Syncs With New Sales Challenges

This really isn't a home sales program," Bob Rademacher says. "This is an 'understanding' program. And when our guides fully carry out that program, they earn that role as a trusted advisor."

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Marketing & Sales 01.14.22

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.

Data Says It: A New Homebuyer Behavior Pivot Has Happened

Marketing & Sales 10.29.21

Data Says It: A New Homebuyer Behavior Pivot Has Happened

Households searching online for new homes declined, year-on-year, for the first time in 52 weeks. Panic time? No. Time to shift from order-taking to high-level customer focus and care? You decide.

Spec Power: Why Move-In-Ready New Homes Are Key To '22 Plans

Land 10.05.21

Spec Power: Why Move-In-Ready New Homes Are Key To '22 Plans

Here's how Century Communities' Complete line cuts through some of the supply chain and labor constraint bottlenecks as it fuels expansion to America's hot markets of tomorrow.

As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen

Marketing & Sales 06.28.21

As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen

The pandemic-accelerated arrival of end-to-end digital search, selection, personalization, and purchase among homebuilding's power players has two profound sea-change implications. Here they are.