online marketing

The Future Is Now: Lead, Don't Wallow

Building Tech & Products 05.21.21

The Future Is Now: Lead, Don't Wallow

The capability challenge, our Dream Team posits, can only be solved through the embrace of data, technology, process and a pivot to collaboration in a dog-eat-dog culture.

As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen

Marketing & Sales 06.28.21

As More Home-Seekers Click-To-Pay, Builders Bypass Middlemen

The pandemic-accelerated arrival of end-to-end digital search, selection, personalization, and purchase among homebuilding's power players has two profound sea-change implications. Here they are.

Data-Tude: Here's 3 Hidden Secrets On Online Consumers

Marketing & Sales 04.18.21

Data-Tude: Here's 3 Hidden Secrets On Online Consumers

Data overload hides opportunity areas for builders and developers, and we're here to uncover some of the hidden gems in housing's statistical trove.