TBDonline marketing

Fresh Off Its Latest Merger Deal, Gehan Homes Unifies Its Brands

Marketing & Sales

Fresh Off Its Latest Merger Deal, Gehan Homes Unifies Its Brands

At any given time the hive of people with a vested interest in knowing exactly who a homebuilder is, what they stand for and what they strive for is – like many things – dizzying.

Why Marketing Matters More During An Early-Stage Downturn

Marketing & Sales

Why Marketing Matters More During An Early-Stage Downturn

The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.

Kolter Homes' Value Map Focus Syncs With New Sales Challenges

Marketing & Sales

Kolter Homes' Value Map Focus Syncs With New Sales Challenges

This really isn't a home sales program," Bob Rademacher says. "This is an 'understanding' program. And when our guides fully carry out that program, they earn that role as a trusted advisor."

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Marketing & Sales

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.

Data Says It: A New Homebuyer Behavior Pivot Has Happened

Marketing & Sales

Data Says It: A New Homebuyer Behavior Pivot Has Happened

Households searching online for new homes declined, year-on-year, for the first time in 52 weeks. Panic time? No. Time to shift from order-taking to high-level customer focus and care? You decide.

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Fresh Off Its Latest Merger Deal, Gehan Homes Unifies Its Brands

Marketing & Sales

Fresh Off Its Latest Merger Deal, Gehan Homes Unifies Its Brands

At any given time the hive of people with a vested interest in knowing exactly who a homebuilder is, what they stand for and what they strive for is – like many things – dizzying.

Why Marketing Matters More During An Early-Stage Downturn

Marketing & Sales

Why Marketing Matters More During An Early-Stage Downturn

The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.

Kolter Homes' Value Map Focus Syncs With New Sales Challenges

Marketing & Sales

Kolter Homes' Value Map Focus Syncs With New Sales Challenges

This really isn't a home sales program," Bob Rademacher says. "This is an 'understanding' program. And when our guides fully carry out that program, they earn that role as a trusted advisor."

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Marketing & Sales

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.

Data Says It: A New Homebuyer Behavior Pivot Has Happened

Marketing & Sales

Data Says It: A New Homebuyer Behavior Pivot Has Happened

Households searching online for new homes declined, year-on-year, for the first time in 52 weeks. Panic time? No. Time to shift from order-taking to high-level customer focus and care? You decide.

online marketing

Fresh Off Its Latest Merger Deal, Gehan Homes Unifies Its Brands

Marketing & Sales 02.21.23

Fresh Off Its Latest Merger Deal, Gehan Homes Unifies Its Brands

At any given time the hive of people with a vested interest in knowing exactly who a homebuilder is, what they stand for and what they strive for is – like many things – dizzying.

Why Marketing Matters More During An Early-Stage Downturn

Marketing & Sales 08.10.22

Why Marketing Matters More During An Early-Stage Downturn

The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.

Kolter Homes' Value Map Focus Syncs With New Sales Challenges

Marketing & Sales 05.06.22

Kolter Homes' Value Map Focus Syncs With New Sales Challenges

This really isn't a home sales program," Bob Rademacher says. "This is an 'understanding' program. And when our guides fully carry out that program, they earn that role as a trusted advisor."

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Marketing & Sales 01.14.22

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.

Data Says It: A New Homebuyer Behavior Pivot Has Happened

Marketing & Sales 10.29.21

Data Says It: A New Homebuyer Behavior Pivot Has Happened

Households searching online for new homes declined, year-on-year, for the first time in 52 weeks. Panic time? No. Time to shift from order-taking to high-level customer focus and care? You decide.