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Marketing & Sales
Why Marketing Matters More During An Early-Stage Downturn
The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.
Marketing & Sales
Kolter Homes' Value Map Focus Syncs With New Sales Challenges
This really isn't a home sales program," Bob Rademacher says. "This is an 'understanding' program. And when our guides fully carry out that program, they earn that role as a trusted advisor."
Marketing & Sales
Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line
Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.
Marketing & Sales
Data Says It: A New Homebuyer Behavior Pivot Has Happened
Households searching online for new homes declined, year-on-year, for the first time in 52 weeks. Panic time? No. Time to shift from order-taking to high-level customer focus and care? You decide.
Land
Spec Power: Why Move-In-Ready New Homes Are Key To '22 Plans
Here's how Century Communities' Complete line cuts through some of the supply chain and labor constraint bottlenecks as it fuels expansion to America's hot markets of tomorrow.
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TBDVOICES
Check out what some of the key voices in the industry have to say.
TERI SLAVIK-TSUYUKI
WELLNESS & THE BUILT ENVIRONMENT
A $275 Billion Opportunity Calls: Wellness Placemaking And Homes
An exclusive The Builder’s Daily content series — brought to you by our Dream Team's Teri Slavik-Tsuyuki — on wellness and well-being in residential construction and real estate.
SCOTT COX
LAND PLANNING MASTER CLASS
The Wild, Wild, Wild West Of Water And The Future Of Homebuilding
From Scott Cox, everything you never wanted to have to know about water and what it means to the future of community development West of the Rockies.
KEN PINTO
HOW MUCH IS THE MILK?
As Inflation Surges, Time Is Money: Here's How Builders Can Cut Both
Our MasterClass series with Ken Pinto focuses on a cause-and-effect approach to reducing construction costs by giving suppliers SKU and lead-time information to optimize their own channels.
FRANK ANTON
BY THE NUMBERS
It Rhymes With Trouble And Flashes Orange Before It Goes Red
For Frank Anton, the strongest signals in housing are ones that impact a stark 'fundamentals' gap between households' payment power and the combo of asking prices and monthly costs. Data, evidence, action.
MOST POPULAR
online marketing
Marketing & Sales 08.10.22
Why Marketing Matters More During An Early-Stage Downturn
The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.
Marketing & Sales 05.06.22
Kolter Homes' Value Map Focus Syncs With New Sales Challenges
This really isn't a home sales program," Bob Rademacher says. "This is an 'understanding' program. And when our guides fully carry out that program, they earn that role as a trusted advisor."
Marketing & Sales 01.14.22
Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line
Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.
Marketing & Sales 10.29.21
Data Says It: A New Homebuyer Behavior Pivot Has Happened
Households searching online for new homes declined, year-on-year, for the first time in 52 weeks. Panic time? No. Time to shift from order-taking to high-level customer focus and care? You decide.
Land 10.05.21
Spec Power: Why Move-In-Ready New Homes Are Key To '22 Plans
Here's how Century Communities' Complete line cuts through some of the supply chain and labor constraint bottlenecks as it fuels expansion to America's hot markets of tomorrow.
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