TBDNew Home Sales
Marketing & Sales
Incentives Field Guide: Speed, Fast Feedback, And A MicroStrategy
A study fielded by New Home Star on incentives initiatives across 250 builders in more than 25 markets points up what's working, why, and how to sustain efficacy in a new world of motion and volatility.
Together with
New Home Star
Leadership
Navigating The Margins: How Private Builders Can Get An Edge
A capital access advantage puts public homebuilders in far better shape to withstand a slump that could erase a third of housing starts in 2023. In true form, private builders lean into leverage of other forms of capital.
Together with
FTS
Leadership
Hovnanian Embraces Higher Spec Counts To Battle Customer Angst
Here are six take-away insights from Hovnanian execs wrap-up of fiscal year 2022 and Q1 guidance on 2023.
Leadership
Are We There Yet? One Guru Eyes 5% 30-Year Fixed In Six Months
Here are two schools of thought on both how close the housing market is to the bottom and what length of time it will take to rebuild constructive momentum upward. Let us know what you think.
Marketing & Sales
Strength In Numbers: What The Healthy Jobs Report Means For Builders
Even with the spectre of higher interest rates ahead, opportunities will emerge for organizations capable of evolving customer focus among all of their customers, ... including owner-occupiers.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
New Home Sales
Marketing & Sales 12.22.22
Incentives Field Guide: Speed, Fast Feedback, And A MicroStrategy
A study fielded by New Home Star on incentives initiatives across 250 builders in more than 25 markets points up what's working, why, and how to sustain efficacy in a new world of motion and volatility.
Leadership 12.20.22
Navigating The Margins: How Private Builders Can Get An Edge
A capital access advantage puts public homebuilders in far better shape to withstand a slump that could erase a third of housing starts in 2023. In true form, private builders lean into leverage of other forms of capital.
Leadership 12.09.22
Hovnanian Embraces Higher Spec Counts To Battle Customer Angst
Here are six take-away insights from Hovnanian execs wrap-up of fiscal year 2022 and Q1 guidance on 2023.
Leadership 10.17.22
Are We There Yet? One Guru Eyes 5% 30-Year Fixed In Six Months
Here are two schools of thought on both how close the housing market is to the bottom and what length of time it will take to rebuild constructive momentum upward. Let us know what you think.
Marketing & Sales 10.07.22
Strength In Numbers: What The Healthy Jobs Report Means For Builders
Even with the spectre of higher interest rates ahead, opportunities will emerge for organizations capable of evolving customer focus among all of their customers, ... including owner-occupiers.
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