TBDNew Home Sales
Marketing & Sales
Buck The Trend: Find The Buyers' Whose Best Time To Buy Is Now
A "soft landing" calculus for homebuilders in 2023 – based on eventually lowering input costs, transferring some of those savings plus some gross margin points to lower asking prices, and re-securing an absorption rate – is the story many operators and principals are sticking to right now
Leadership
Bellwether Builder? KB Home's Outlook Can Be Others' Playbook
The KB Home executive strategy team's comments shed light on what other builders – depending on their geographical markets, customer segment focus, price positioning, and operational models – may also face as the 2023 market takes shape.
Marketing & Sales
8-peat! Taylor Morrison Nets Most Trusted Homebuilder Nod Again
Removing friction – doubt, uncertainty, risk, and insecurity – from the earliest stages of consideration that lead, possibly, to a decision to buy is where the goal posts stand 38 days before Super Bowl LVII, a proxy for the onset of this year's Selling Season.
Marketing & Sales
Incentives Field Guide: Speed, Fast Feedback, And A MicroStrategy
A study fielded by New Home Star on incentives initiatives across 250 builders in more than 25 markets points up what's working, why, and how to sustain efficacy in a new world of motion and volatility.
Together with
New Home Star
Leadership
Navigating The Margins: How Private Builders Can Get An Edge
A capital access advantage puts public homebuilders in far better shape to withstand a slump that could erase a third of housing starts in 2023. In true form, private builders lean into leverage of other forms of capital.
Together with
FTS
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
New Home Sales
Marketing & Sales 01.20.23
Buck The Trend: Find The Buyers' Whose Best Time To Buy Is Now
A "soft landing" calculus for homebuilders in 2023 – based on eventually lowering input costs, transferring some of those savings plus some gross margin points to lower asking prices, and re-securing an absorption rate – is the story many operators and principals are sticking to right now
Leadership 01.12.23
Bellwether Builder? KB Home's Outlook Can Be Others' Playbook
The KB Home executive strategy team's comments shed light on what other builders – depending on their geographical markets, customer segment focus, price positioning, and operational models – may also face as the 2023 market takes shape.
Marketing & Sales 01.05.23
8-peat! Taylor Morrison Nets Most Trusted Homebuilder Nod Again
Removing friction – doubt, uncertainty, risk, and insecurity – from the earliest stages of consideration that lead, possibly, to a decision to buy is where the goal posts stand 38 days before Super Bowl LVII, a proxy for the onset of this year's Selling Season.
Marketing & Sales 12.22.22
Incentives Field Guide: Speed, Fast Feedback, And A MicroStrategy
A study fielded by New Home Star on incentives initiatives across 250 builders in more than 25 markets points up what's working, why, and how to sustain efficacy in a new world of motion and volatility.
Leadership 12.20.22
Navigating The Margins: How Private Builders Can Get An Edge
A capital access advantage puts public homebuilders in far better shape to withstand a slump that could erase a third of housing starts in 2023. In true form, private builders lean into leverage of other forms of capital.
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