Marketing & Sales

This A.I. Taps Every Tool, Tactic Needed To Win In Spring Selling

In our first episode of TBD Player, New Home Star Marketing Director Chris Laskowski leads a deep-dive exploration into an epic new A.I. capability that puts a firm's entire institutional knowledge-base into users' hands in split seconds.

Marketing & Sales

2024's Top 10 New Trends In Homebuilding: No. 4 Price Drops

Success – homebuilding, and residential development senior strategists and principals must consider as a better-than-expected 2023 winds down – may be the enemy.

Architecture

Homebuilding's Top 10 Trends In 2024: No. 3 Smaller Houses

Smaller home sizes don't – and can't – mean less value. It remains to be seen whether architects, engineers, and operators will succeed in creating iconic entry-level style homes whose form and function speak particularly to Millennial and Generation Z adult households.

Capital

Margin Pressure Mounts In A Higher-For-Longer Marathon

The squeeze on private homebuilders' margins comes from three key sources: High mortgage rates eroding demand, leading to greater price concessions; tighter credit access, leading to higher borrowing costs; and land price inflation due to lot supply constraints.