Millennials

Pandemic-Era New Normal Segments: 50+ Is The New 55+

Marketing & Sales 08.25.21

Pandemic-Era New Normal Segments: 50+ Is The New 55+

As Dream Finders Homes unveils its active adult game plan, it starts by including a spryer customer set. Here's why that's a game-changer.

Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived

Marketing & Sales 08.20.21

Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived

Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.

Suburban Renewal: America's Pandemic Embrace Of Backyards

Land 08.30.21

Suburban Renewal: America's Pandemic Embrace Of Backyards

Fresh Pew Research affirms a mindset shift toward bigger, less dense, houses, versus walkable access to neighborhood retail, food, health, and entertainment connections. Two big questions here.