TBDMillennials
Leadership
Future-Proof The Home Purchase By Omitting Some ‘Moving Parts’
With prices, interest rates, bank credit, and local economies in flux, eliminating the random and adding certainty to homebuyers’ calculus makes first-time homeownership simpler.
Together with
Westwood Insurance Agency
Leadership
Why Young 1st-Time Buyers Are Driving Spring '23 Demand
Buyers – especially the aspiring first-time and entry level prospects – pushed through a narrower mathematical pathway to achieve their goal. Here's what coaxes many of them along.
Together with
Westwood Insurance Agency
Marketing & Sales
Discretionary Buyers — AKA Baby Boomers — Reclaim Focus
Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.
Wellness & The Built Environment
Financial Well-Being, A New Frontier In Housing Opportunity
Financial well-being stands out as the least discussed and understood of the worries and pain-points among 3,000 respondents of Wave 3 of the America At Home Study.
Together with
Kohler
Marketing & Sales
Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing
Homebuilders, developers, and investors fixate on younger adult buyers and their path into new homeownership. Meanwhile, a still untapped -- and unconventional -- market lies ahead in a longer 55-plus runway.
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TBDVOICES
Check out what some of the key voices in the industry have to say.
DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
Millennials
Leadership 08.24.23
Future-Proof The Home Purchase By Omitting Some ‘Moving Parts’
With prices, interest rates, bank credit, and local economies in flux, eliminating the random and adding certainty to homebuyers’ calculus makes first-time homeownership simpler.
Leadership 04.27.23
Why Young 1st-Time Buyers Are Driving Spring '23 Demand
Buyers – especially the aspiring first-time and entry level prospects – pushed through a narrower mathematical pathway to achieve their goal. Here's what coaxes many of them along.
Marketing & Sales 03.29.23
Discretionary Buyers — AKA Baby Boomers — Reclaim Focus
Both "younger" and "older" Baby Boom buyers in the market tend to be classic discretionary purchasers, versus adult "rental refugee" households looking to cross the Rubicon to homeownership, or ones compelled to seek larger living space due to expanding family formation.
Wellness & The Built Environment 02.14.23
Financial Well-Being, A New Frontier In Housing Opportunity
Financial well-being stands out as the least discussed and understood of the worries and pain-points among 3,000 respondents of Wave 3 of the America At Home Study.
Marketing & Sales 12.13.21
Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing
Homebuilders, developers, and investors fixate on younger adult buyers and their path into new homeownership. Meanwhile, a still untapped -- and unconventional -- market lies ahead in a longer 55-plus runway.
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