TBDmarketing
Marketing & Sales
15 'Must-Dos' To Set Your Sales Teams Up For Success This Fall
Will your homebuilding sales in the back-half of 2023 reflect a better than-, equal to-, or worse-than performance vs. historical seasonality? Depends on whether or not the team counts on mojo in demand pull, or pushes to keep driving demand.
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New Home Star
Leadership
How An Innovative Homebuilder Raises Customers' Path Of Value
When it comes to developing, designing, building, marketing, and selling new homes in new-home communities, the challenge is not just better and more valuable homes and communities, but "better and more valuable customers."
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Marketing & Sales 07.24.23
15 'Must-Dos' To Set Your Sales Teams Up For Success This Fall
Will your homebuilding sales in the back-half of 2023 reflect a better than-, equal to-, or worse-than performance vs. historical seasonality? Depends on whether or not the team counts on mojo in demand pull, or pushes to keep driving demand.
Leadership 07.10.23
How An Innovative Homebuilder Raises Customers' Path Of Value
When it comes to developing, designing, building, marketing, and selling new homes in new-home communities, the challenge is not just better and more valuable homes and communities, but "better and more valuable customers."
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