TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
Why Marketing Matters More During An Early-Stage Downturn
The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.
Marketing & Sales
The Clearest Lens Of New Home Demand Ahead: The Kitchen Table
The 'this time's different' truism that's trenchantly true this time is inflation, which is running higher and hotter even than mortgage rates for the first time in at least six decades.
Marketing & Sales
Homebuilders Work To Solve Buyers' New Math Challenges
What they're counting on is that desire to own eclipses consumers' fear of overpaying — buyer's remorse — as market corrects.
Marketing & Sales
Process Of Elimination: How The Next Fed Rate Hike May Hit Buyers
Fed hikes and higher borrowing costs siphon both consumer households and commercial investor-lenders from the market. Within the past 2 weeks, underwriting for 1x1 existing home acquisitions for SFR went dark.
Leadership
Gravity Kicks-In, Spreading Fast, With No Choice But To Buckle Up
Tougher, more challenging conditions spread from once-frothy markets into the mainstream. 'Price cuts are inevitable,' says Ivy Zelman
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Marketing & Sales
Marketing & Sales 08.10.22
Why Marketing Matters More During An Early-Stage Downturn
The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.
Marketing & Sales 07.27.22
The Clearest Lens Of New Home Demand Ahead: The Kitchen Table
The 'this time's different' truism that's trenchantly true this time is inflation, which is running higher and hotter even than mortgage rates for the first time in at least six decades.
Marketing & Sales 07.26.22
Homebuilders Work To Solve Buyers' New Math Challenges
What they're counting on is that desire to own eclipses consumers' fear of overpaying — buyer's remorse — as market corrects.
Marketing & Sales 07.25.22
Process Of Elimination: How The Next Fed Rate Hike May Hit Buyers
Fed hikes and higher borrowing costs siphon both consumer households and commercial investor-lenders from the market. Within the past 2 weeks, underwriting for 1x1 existing home acquisitions for SFR went dark.
Leadership 07.19.22
Gravity Kicks-In, Spreading Fast, With No Choice But To Buckle Up
Tougher, more challenging conditions spread from once-frothy markets into the mainstream. 'Price cuts are inevitable,' says Ivy Zelman
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